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Recruiter's Glossary
Industry
Examples:
Research Brief
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Quantitative Research
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Eye Tracking
Market Research Terms
Understanding these terms will help you better evaluate candidates and communicate with hiring managers
SPSS
Data Weighting
Net Top Box
Conjoint Analysis
MaxDiff Analysis
Confidence Interval
Qualitative Research
Competitive Intelligence
Sampling Methods
Top-2-Box Score
Brand Tracking
CAPI (Computer Assisted Personal Interviewing)
Brand Health
Statistical Significance
Customer Journey Mapping
Recruitment Criteria
CATI (Computer Assisted Telephone Interviewing)
Demographics
Incidence Rate
Response Rate
Cross-Sectional Studies
Depth Interviews
Purchase Intent
Awareness Metrics
Heat Mapping
Factor Analysis
Survey Monkey
Eye Tracking
Market Share
Research Brief
Margin of Error
Consumer Insights
CAWI (Computer Assisted Web Interviewing)
A/B Testing
Market Segmentation
Cluster Analysis
Psychographics
Screener Questionnaire
Ethnographic Research
Quantitative Research
Market Sizing
Focus Groups
SAS
Panel Research
Discussion Guide
Brand Funnel
Qualtrics
Usage & Attitude Studies
Market Penetration
Longitudinal Studies
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