CAPI
CAPI (Computer Assisted Personal Interviewing) is a modern way of collecting survey data where interviewers use tablets, laptops, or other electronic devices instead of paper forms when interviewing people face-to-face. Think of it as a digital clipboard that automatically organizes responses and checks for errors while the interview is happening. This method is widely used in market research, social studies, and census work because it's faster and more accurate than traditional paper surveys. Similar approaches include CATI (phone interviews) and CAWI (web surveys), but CAPI specifically refers to in-person interviews with digital devices.
Examples in Resumes
Managed 50+ field researchers conducting CAPI surveys across 5 regions
Designed and programmed Computer Assisted Personal Interviewing questionnaires for retail consumer studies
Trained field staff on CAPI software and best practices for data collection
Typical job title: "CAPI Interviewers"
Also try searching for:
Where to Find CAPI Interviewers
Professional Organizations
Online Communities
Example Interview Questions
Senior Level Questions
Q: How would you handle quality control in a large-scale CAPI project?
Expected Answer: A strong answer should cover managing field teams, implementing data validation checks, monitoring interview durations, conducting random spot checks, and using GPS tracking to verify interview locations.
Q: What strategies would you use to improve response rates in CAPI surveys?
Expected Answer: Should discuss interviewer training, optimal timing of visits, proper respondent approach techniques, and methods to build trust with respondents while maintaining professional standards.
Mid Level Questions
Q: How do you ensure data quality when using CAPI methods?
Expected Answer: Should mention built-in validation checks, skip logic implementation, regular data backups, and procedures for handling technical issues in the field.
Q: What are the main differences between CAPI and paper-based interviewing?
Expected Answer: Should explain advantages like immediate data validation, faster processing, reduced errors, and ability to include media, while acknowledging challenges like battery life and technical training needs.
Junior Level Questions
Q: What basic skills are needed to be a CAPI interviewer?
Expected Answer: Should mention comfort with technology, good communication skills, attention to detail, ability to follow instructions, and basic troubleshooting abilities.
Q: How do you handle a situation where a respondent is hesitant to participate?
Expected Answer: Should demonstrate understanding of proper approach techniques, clear explanation of study purpose, and respect for respondent rights and privacy.
Experience Level Indicators
Junior (0-1 years)
- Basic interview techniques
- Operating CAPI devices
- Following survey protocols
- Basic data collection procedures
Mid (1-3 years)
- Advanced interviewing techniques
- Quality control procedures
- Team coordination
- Problem-solving in the field
Senior (3+ years)
- Project management
- Team leadership
- Survey design expertise
- Data quality management
Red Flags to Watch For
- No experience with face-to-face interviewing
- Poor communication skills
- Lack of attention to detail
- Unable to work flexible hours
- No experience with digital devices
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