Recruiter's Glossary

Examples: Customer Journey Mapping • Qualitative Research • Brand Health

Screener Questionnaire

Term from Market Research industry explained for recruiters

A Screener Questionnaire is a special type of survey used at the beginning of market research studies to make sure researchers are talking to the right people. It's like a filter that helps identify if someone fits the specific requirements for a study, such as being a certain age, using particular products, or having specific experiences. Companies use screeners to save time and money by only including participants who match their target audience. For example, if a company wants to research pet food, the screener would first ask if people have pets before continuing with more detailed questions.

Examples in Resumes

Developed Screener Questionnaire for nationwide consumer beverage study

Created and implemented Screening Survey to identify qualified participants for focus groups

Managed participant selection using custom Screener Questions for medical device research

Typical job title: "Market Research Analysts"

Also try searching for:

Market Research Specialist Survey Research Analyst Research Coordinator Consumer Insights Analyst Research Project Manager Qualitative Research Analyst

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Example Interview Questions

Senior Level Questions

Q: How do you determine the effectiveness of a screener questionnaire?

Expected Answer: A strong answer should discuss measuring qualification rates, dropout rates, and the quality of participants who pass the screener. They should mention reviewing data to ensure the screener is identifying the right participants and not excluding valid candidates.

Q: How do you handle complex screening requirements while keeping the questionnaire simple and engaging?

Expected Answer: Look for answers about breaking down complex criteria into simple questions, using skip logic effectively, and maintaining participant interest while gathering necessary information. They should mention ways to prevent participant fatigue.

Mid Level Questions

Q: What are the key elements you include in a screener questionnaire?

Expected Answer: Should mention demographic questions, behavioral questions, product usage questions, and disqualifying criteria. Should also discuss the importance of clear language and logical question order.

Q: How do you prevent participants from guessing the 'right' answers in a screener?

Expected Answer: Should discuss techniques like including multiple choice options with no obvious 'right' answer, using red herring questions, and masking the true purpose of certain questions.

Junior Level Questions

Q: What is the purpose of a screener questionnaire?

Expected Answer: Should explain that screeners help identify and select appropriate participants for research studies by filtering out those who don't meet specific criteria.

Q: What makes a good screening question?

Expected Answer: Should mention clarity, simplicity, relevance to the study objectives, and the importance of neutral wording that doesn't lead respondents to specific answers.