SurveyMonkey

Term from Market Research industry explained for recruiters

SurveyMonkey is a popular online tool that helps companies create, send out, and analyze surveys. It's widely used by market researchers and business professionals to gather customer feedback, conduct market research, and collect employee opinions. Think of it as a digital way to create questionnaires and automatically collect responses, replacing the old paper-based surveys. Similar tools include Qualtrics and Google Forms. When you see this on a resume, it usually means the person has experience in creating surveys, analyzing data, and presenting research findings in a business context.

Examples in Resumes

Conducted customer satisfaction research using SurveyMonkey to gather feedback from 1,000+ clients

Created and analyzed employee engagement surveys through Survey Monkey reaching 500 team members quarterly

Designed market research questionnaires in SurveyMonkey to support product development decisions

Typical job title: "Market Research Analysts"

Also try searching for:

Market Research Analyst Customer Experience Analyst Survey Research Manager Market Research Coordinator Customer Insights Specialist Research Associate Voice of Customer Analyst

Example Interview Questions

Senior Level Questions

Q: How would you design a complex multi-market research project using SurveyMonkey?

Expected Answer: A senior researcher should discuss survey design strategy, sampling methods, question types, skip logic, data analysis plans, and how to ensure data quality across different markets.

Q: How do you ensure data quality and reliability in large-scale surveys?

Expected Answer: Should explain methods like screening questions, attention checks, proper sampling techniques, and how to clean and validate data before analysis.

Mid Level Questions

Q: What types of question formats would you use for different research objectives?

Expected Answer: Should be able to explain when to use multiple choice, rating scales, open-ended questions, and matrix questions based on the type of information needed.

Q: How do you analyze survey results to present actionable insights to stakeholders?

Expected Answer: Should discuss data analysis techniques, creating meaningful visualizations, and how to translate raw data into business recommendations.

Junior Level Questions

Q: What are the basic features of SurveyMonkey and how do you use them?

Expected Answer: Should be able to explain how to create basic surveys, use different question types, and access basic reporting features.

Q: How do you ensure a survey is user-friendly and encourages completion?

Expected Answer: Should discuss survey length, clear questions, logical flow, and mobile compatibility considerations.

Experience Level Indicators

Junior (0-2 years)

  • Basic survey creation and distribution
  • Simple data collection and analysis
  • Basic reporting and visualization
  • Understanding of question types

Mid (2-5 years)

  • Advanced survey design techniques
  • Complex data analysis
  • Custom reporting and visualization
  • Survey logic and branching

Senior (5+ years)

  • Research project management
  • Advanced methodology design
  • Strategic insights development
  • Team training and oversight

Red Flags to Watch For

  • No understanding of basic survey design principles
  • Lack of experience in data analysis and interpretation
  • Unable to explain how to avoid biased questions
  • No experience with reporting and presenting findings