Recruiter's Glossary

Examples: Psychographics • Net Top Box • MaxDiff Analysis

Market Segmentation

Term from Market Research industry explained for recruiters

Market Segmentation is a basic marketing strategy where companies divide their potential customers into different groups based on shared characteristics. It's like sorting customers into different boxes based on things they have in common - such as age, income, shopping habits, or lifestyle. This helps businesses better understand their customers and create more targeted products and marketing campaigns. For example, a clothing company might divide their customers into groups like "budget-conscious teens," "working professionals," and "luxury shoppers." Companies often look for candidates who can help them identify and analyze these different customer groups.

Examples in Resumes

Conducted Market Segmentation analysis for retail client resulting in 25% increase in targeted sales

Led Market Segmentation research projects to identify new customer opportunities

Used Market Segmentation strategies to help develop personalized marketing campaigns

Applied Market Segmentation and Customer Segmentation methods to analyze consumer behavior

Typical job title: "Market Research Analysts"

Also try searching for:

Market Research Analyst Marketing Analyst Consumer Insights Analyst Marketing Research Specialist Consumer Behavior Analyst Customer Intelligence Analyst Market Intelligence Analyst

Where to Find Market Research Analysts

Online Communities

Job Boards

Professional Networks

Example Interview Questions

Senior Level Questions

Q: Can you describe a complex market segmentation project you've led and what were the outcomes?

Expected Answer: Look for answers that show they can manage large-scale projects, handle multiple data sources, and deliver actionable insights that led to measurable business results. They should mention leading teams, stakeholder management, and strategic recommendations.

Q: How do you ensure your segmentation strategy stays relevant in a changing market?

Expected Answer: Strong answers should discuss regular market monitoring, data updating processes, and methods to validate segments over time. They should mention adapting to changing consumer behaviors and market trends.

Mid Level Questions

Q: What methods do you use to identify meaningful market segments?

Expected Answer: Should discuss various approaches like demographic, behavioral, and psychographic segmentation, and explain how they choose which method fits different situations. Should mention both qualitative and quantitative research methods.

Q: How do you determine if a market segment is viable?

Expected Answer: Should explain the basic criteria: segment size, accessibility, measurability, and profitability. Should be able to give examples of when a segment might not be worth pursuing.

Junior Level Questions

Q: What are the main types of market segmentation?

Expected Answer: Should be able to explain basic types: demographic (age, gender, income), geographic (location), psychographic (lifestyle, values), and behavioral (buying habits, usage patterns).

Q: Why is market segmentation important for businesses?

Expected Answer: Should explain how segmentation helps companies target their marketing efforts better, develop more relevant products, and use resources more efficiently.