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Recruiter's Glossary
Industry
Examples:
Brand Journalism
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Reputation Management
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Key Messages
Public Relations Terms
Understanding these terms will help you better evaluate candidates and communicate with hiring managers
Owned Media
Message Pull-through
Earned Media
Press Release
Press Conference
Byline Article
Key Messages
Social Listening
Media Relations
Media Advisory
Position Statement
PR Value
Share of Voice
Op-Ed
Crisis Communications
Photo Op
Q&A Document
Content Strategy
Message Architecture
Corporate Social Responsibility
Paid Media
Spokesperson Training
Communication Audit
Stakeholder Mapping
Brand Journalism
ESG Communications
Public Affairs
Thought Leadership
Reputation Management
Internal Communications
Investor Relations
Media Monitoring
AVE (Advertising Value Equivalency)
Media Pitch
Sentiment Analysis
Press Kit
Media Embargo
Media List
Media Training
Newswire
Editorial Calendar
Talking Points
Digital PR
Brand Voice
Media Clipping
PR Strategy
Community Relations
Influencer Relations
B-Roll
Boilerplate
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