Recruiter's Glossary

Examples: Content Strategy • Message Architecture • Media List

Op-Ed

Term from Public Relations industry explained for recruiters

An Op-Ed (short for "opposite the editorial page" or "opinion editorial") is a written piece that expresses someone's personal opinion on a current issue. In public relations and communications roles, professionals often write or help executives write these pieces to share expert views in newspapers, websites, or industry publications. It's different from a regular news article because it openly takes a position on an issue. Think of it as a professional letter to the public that helps shape opinions and build thought leadership for a person or organization.

Examples in Resumes

Wrote Op-Ed pieces for CEO that were published in major business publications

Developed 12 successful Op-Ed submissions for industry experts, achieving placement in leading newspapers

Managed executive Op-Ed program resulting in 8 published pieces in trade journals

Ghostwrote Opinion Editorial articles for company leadership

Typical job title: "Public Relations Specialists"

Also try searching for:

Communications Specialist PR Manager Content Strategist Media Relations Manager Corporate Communications Manager Public Affairs Specialist Communications Director

Where to Find Public Relations Specialists

Professional Organizations

Job Boards

Professional Networks

Example Interview Questions

Senior Level Questions

Q: How would you develop an Op-Ed strategy for a CEO who wants to become a thought leader in their industry?

Expected Answer: A senior candidate should discuss topic selection based on timeliness and relevance, understanding the target audience, identifying appropriate media outlets, and creating a consistent voice that aligns with company messaging while maintaining authenticity.

Q: Tell me about a time when you had to handle a controversial Op-Ed topic. How did you manage it?

Expected Answer: Look for answers that demonstrate strategic thinking, risk assessment, stakeholder management, and ability to balance bold messaging with organizational reputation management.

Mid Level Questions

Q: What's your process for writing and placing an Op-Ed?

Expected Answer: Should discuss research, drafting, editing, pitching to publications, and following up with editors. Should mention understanding publication guidelines and editorial calendars.

Q: How do you measure the success of an Op-Ed campaign?

Expected Answer: Should mention metrics like publication reach, social media shares, audience engagement, reader comments, and how the piece supports broader communications goals.

Junior Level Questions

Q: What makes a good Op-Ed different from a news article?

Expected Answer: Should understand that Op-Eds express clear opinions, use personal voice, focus on timely issues, and aim to persuade readers while backed by evidence and expertise.

Q: How would you research topics for an Op-Ed?

Expected Answer: Should describe using news sources, industry publications, social media trends, and consulting with subject matter experts to identify relevant, timely topics.