Brand Voice
Brand Voice is how a company consistently speaks and writes in all its communications. Think of it as a company's personality in words - it could be friendly and casual like Wendy's social media, or professional and authoritative like IBM. When someone works on Brand Voice, they help create and maintain these communication guidelines to ensure all company messages - from tweets to website content to advertising - sound like they're coming from the same source. It's similar to how each person has their own way of talking; companies need their own unique way of communicating too.
Examples in Resumes
Developed and implemented Brand Voice guidelines for a Fortune 500 company
Led workshop training sessions on Brand Voice and tone for marketing team
Revamped company's Brand Voice to align with new market positioning
Created Brand Voice documentation and style guides for consistent messaging
Typical job title: "Brand Voice Specialists"
Also try searching for:
Where to Find Brand Voice Specialists
Professional Associations
Online Communities
Job Resources
Example Interview Questions
Senior Level Questions
Q: How would you handle rebranding a company's voice while maintaining their existing customer base?
Expected Answer: Should discuss gradual transition strategies, customer research, testing methods, and ways to measure success. Should mention importance of maintaining core brand values while evolving the communication style.
Q: How do you measure the success of a Brand Voice strategy?
Expected Answer: Should explain about measuring customer engagement, brand recognition, consistency across channels, and methods for gathering feedback from both customers and internal teams.
Mid Level Questions
Q: How do you ensure Brand Voice consistency across different departments?
Expected Answer: Should discuss creating clear guidelines, training programs, example documentation, and review processes to maintain consistency.
Q: What's your process for creating Brand Voice guidelines?
Expected Answer: Should explain research methods, stakeholder interviews, competitor analysis, and how to document guidelines in an accessible way for different teams.
Junior Level Questions
Q: What are the key elements of a Brand Voice?
Expected Answer: Should mention tone, personality traits, word choice, and how these elements combine to create a consistent brand image.
Q: How would you adapt Brand Voice for different social media platforms?
Expected Answer: Should discuss how to maintain core brand personality while adjusting tone and style for different platforms and audiences.
Experience Level Indicators
Junior (0-2 years)
- Writing and editing content following brand guidelines
- Basic social media management
- Understanding of different communication channels
- Ability to adapt tone for different audiences
Mid (2-5 years)
- Creating brand voice guidelines
- Training teams on brand voice use
- Managing multi-channel communications
- Content strategy development
Senior (5+ years)
- Developing complete brand voice strategies
- Leading rebranding initiatives
- Managing large-scale communication projects
- Measuring and optimizing brand voice effectiveness
Red Flags to Watch For
- Unable to show examples of different writing styles
- Poor writing and communication skills
- Lack of understanding of different audience needs
- No experience with style guides or brand guidelines
- Cannot explain how to maintain consistency across channels
Related Terms
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