Content Strategy
Content Strategy is a planning-focused approach to creating and managing digital and print materials that connect with target audiences. It involves deciding what content (like articles, videos, or social media posts) to create, when to share it, and how to measure its success. Think of it as being the master plan for all the information a company shares with the world. This role combines elements of marketing, writing, and business planning to ensure all content serves a clear purpose and meets business goals. Related terms include "content marketing" and "digital strategy."
Examples in Resumes
Developed Content Strategy that increased website traffic by 150% over 6 months
Led Content Strategy and Digital Content Strategy initiatives across multiple brands
Created comprehensive Content Strategy framework for company blog and social media channels
Typical job title: "Content Strategists"
Also try searching for:
Where to Find Content Strategists
Professional Organizations
Online Communities
Job Resources
Example Interview Questions
Senior Level Questions
Q: How do you measure the success of a content strategy?
Expected Answer: A strong answer should mention multiple metrics like engagement rates, conversion rates, traffic growth, and ROI. They should explain how they align these metrics with business goals and how they use data to adjust strategy.
Q: How would you handle a content strategy for multiple brands or markets?
Expected Answer: Look for experience in managing different brand voices, understanding various audience needs, and coordinating multiple content calendars while maintaining consistency across platforms.
Mid Level Questions
Q: How do you create a content calendar that aligns with business goals?
Expected Answer: Should explain how they plan content themes, coordinate with business events and launches, and ensure regular content delivery while maintaining quality and relevance.
Q: What steps do you take to understand and reach your target audience?
Expected Answer: Should discuss audience research methods, using analytics to track behavior, creating audience personas, and adjusting content based on audience feedback and engagement.
Junior Level Questions
Q: What elements make up a basic content strategy?
Expected Answer: Should mention key components like target audience definition, content types, posting schedule, distribution channels, and basic success metrics.
Q: How do you ensure content is consistent with brand voice?
Expected Answer: Should discuss using brand guidelines, maintaining style guides, and reviewing content for tone and messaging alignment.
Experience Level Indicators
Junior (0-2 years)
- Basic content writing and editing
- Social media management
- Understanding of SEO basics
- Content calendar management
Mid (2-5 years)
- Content performance analysis
- Project management
- Audience research
- Strategy development
Senior (5+ years)
- Team leadership
- Budget management
- Cross-department collaboration
- Advanced analytics and ROI tracking
Red Flags to Watch For
- No experience with analytics or measuring content performance
- Poor writing and communication skills
- Lack of understanding of different content formats and channels
- No experience with content management systems
- Unable to explain how content supports business goals
Related Terms
Need more hiring wisdom? Check these out...
Career Site SEO: Unlock Ridiculous Visibility and Attract Rockstar Candidates
From Ghost Town to Talent Hub: Transforming Your Careers Blog into a Talent Magnet
Why Candidate-Centric Recruitment Is Your Secret Weapon (And How to Get It Right)
