Owned Media
Owned Media refers to all the communication channels that a company completely controls, like their website, blog, social media accounts, and email newsletters. It's different from paid advertising or news coverage because the company doesn't have to pay to use these channels or rely on others to publish their content. Think of it as the company's own "real estate" in the digital world where they can freely share their message. This is one part of what PR professionals call the "PESO" model (Paid, Earned, Shared, and Owned media).
Examples in Resumes
Developed and managed Owned Media strategy resulting in 40% increase in website traffic
Created content calendar for company's Owned Media channels including blog and social media
Led team responsible for all Owned Media platforms and Company-Owned Media assets
Typical job title: "Content Strategists"
Also try searching for:
Where to Find Content Strategists
Professional Organizations
Online Communities
Job Boards
Example Interview Questions
Senior Level Questions
Q: How would you measure the success of an owned media strategy?
Expected Answer: A strong answer should mention tracking website traffic, engagement rates, conversion rates, time spent on site, email open rates, and how these metrics tie to business goals. They should also discuss creating custom KPIs based on specific business objectives.
Q: How do you integrate owned media with other communication channels?
Expected Answer: Look for examples of coordinating owned media with paid advertising, earned media (press coverage), and shared media (social media). They should explain how to create consistent messaging across all channels and leverage each platform's strengths.
Mid Level Questions
Q: What elements make up an effective content calendar for owned media?
Expected Answer: Should discuss planning content themes, posting schedules, platform-specific content, seasonal topics, campaign integration, and how to maintain consistent brand voice while staying flexible for timely updates.
Q: How do you ensure owned media content aligns with brand guidelines?
Expected Answer: Should mention creating and maintaining style guides, approval processes, brand voice documentation, and training team members on brand standards while maintaining consistency across all owned channels.
Junior Level Questions
Q: What are the main types of owned media channels?
Expected Answer: Should be able to list and briefly explain company website, blog, social media profiles, email newsletters, mobile apps, and other company-controlled platforms.
Q: How do you create engaging content for owned media channels?
Expected Answer: Should discuss understanding target audience, creating valuable content, using appropriate tone and style for each platform, and basic content creation best practices.
Experience Level Indicators
Junior (0-2 years)
- Basic content creation and editing
- Social media management
- Understanding of SEO basics
- Website content management
Mid (2-5 years)
- Content strategy development
- Analytics and reporting
- Brand voice maintenance
- Editorial calendar management
Senior (5+ years)
- Integrated communications strategy
- Team leadership and training
- Budget management
- Crisis communications
Red Flags to Watch For
- No experience with content management systems
- Poor writing and editing skills
- Lack of analytics knowledge
- No understanding of brand voice and consistency
- Unable to explain different types of media channels
Related Terms
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