Boilerplate
Boilerplate is a standard piece of text that describes an organization, product, or service, typically appearing at the bottom of press releases. Think of it as a reusable "About Us" section that maintains consistency in communications. It saves time because PR professionals don't have to write new company descriptions for every press release or communication piece. Similar terms include "company description," "about section," or "standard company information." It's like having a ready-made introduction that can be used whenever needed.
Examples in Resumes
Developed and maintained company boilerplate text for press releases across 5 international markets
Updated corporate boilerplate to reflect new business acquisitions and company growth
Created multilingual boilerplate content for global PR campaigns
Typical job title: "PR Professionals"
Also try searching for:
Where to Find PR Professionals
Professional Organizations
Online Communities
Job Resources
Example Interview Questions
Senior Level Questions
Q: How would you adapt a boilerplate for different international markets while maintaining brand consistency?
Expected Answer: A senior PR professional should discuss cultural adaptation, legal requirements, market-specific messaging, and maintaining core brand values while adjusting language and tone for different audiences.
Q: How do you measure the effectiveness of a boilerplate?
Expected Answer: Should explain tracking media pickup, message consistency, brand recognition, and how the boilerplate supports overall communication goals.
Mid Level Questions
Q: What elements do you consider essential in a strong boilerplate?
Expected Answer: Should mention company mission, key achievements, market position, unique selling points, and how to concisely present this information.
Q: How often should a boilerplate be updated and why?
Expected Answer: Should discuss reviewing for accuracy, updating after major company changes, keeping information current, and maintaining relevance to target audiences.
Junior Level Questions
Q: What is a boilerplate and where is it typically used?
Expected Answer: Should explain that it's a standard company description used in press releases and communications materials, appearing at the bottom of press releases.
Q: How long should a typical boilerplate be?
Expected Answer: Should know that boilerplates are usually one paragraph (100-200 words) and contain key company information in a concise format.
Experience Level Indicators
Junior (0-2 years)
- Basic writing and editing
- Understanding of press release structure
- Ability to follow style guides
- Basic media relations
Mid (2-5 years)
- Crafting effective boilerplates
- Message development
- Brand voice consistency
- Stakeholder management
Senior (5+ years)
- Strategic communications planning
- Crisis communication management
- International market adaptation
- Team leadership and training
Red Flags to Watch For
- Unable to write clear, concise content
- Poor understanding of brand consistency
- Lack of attention to detail in written materials
- No experience with press release writing
Related Terms
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