Media Monitoring
Media monitoring is a key public relations activity where professionals track what's being said about a company, brand, or topic across different information sources. This includes news websites, social media, print publications, TV, and radio. Think of it as being like a digital watchdog that helps companies know when and where they're being mentioned. Similar terms you might see include "media tracking," "news monitoring," or "brand monitoring." PR professionals use media monitoring to measure the success of their campaigns, manage company reputation, and spot potential PR issues before they become problems.
Examples in Resumes
Managed daily Media Monitoring reports for Fortune 500 clients using Meltwater and Cision
Created crisis management strategies based on Media Monitoring and Press Monitoring insights
Led a team responsible for Media Monitoring and competitive analysis across 5 international markets
Typical job title: "Media Monitoring Specialists"
Also try searching for:
Where to Find Media Monitoring Specialists
Professional Organizations
Online Communities
Job Resources
Example Interview Questions
Senior Level Questions
Q: How would you handle a crisis situation discovered through media monitoring?
Expected Answer: Should demonstrate experience in crisis management, explaining how to quickly assess the situation, create response strategies, and coordinate with leadership team. Should mention real-time monitoring and rapid response protocols.
Q: How do you measure the ROI of media monitoring activities?
Expected Answer: Should explain methods of calculating value through metrics like share of voice, sentiment analysis, competitor comparison, and connecting monitoring insights to business outcomes.
Mid Level Questions
Q: What media monitoring tools have you used and what are their strengths and weaknesses?
Expected Answer: Should be familiar with major platforms like Meltwater, Cision, or Mention, and able to compare their features, reporting capabilities, and best use cases.
Q: How do you determine which media mentions require immediate attention?
Expected Answer: Should explain prioritization criteria such as source influence, sentiment, reach, and potential impact on brand reputation.
Junior Level Questions
Q: What are the key elements you look for when monitoring media coverage?
Expected Answer: Should mention basics like company name, key executives, product names, competitors, industry trends, and be able to explain how to identify relevant coverage.
Q: How do you organize and present media monitoring findings?
Expected Answer: Should describe basic report creation, including daily summaries, coverage highlights, and simple trend analysis.
Experience Level Indicators
Junior (0-2 years)
- Basic media monitoring and reporting
- Use of monitoring platforms
- Coverage tracking and organization
- Simple sentiment analysis
Mid (2-5 years)
- Advanced platform expertise
- Trend analysis and insights
- Crisis monitoring
- Competitive analysis
Senior (5+ years)
- Strategic analysis and recommendations
- Crisis management
- Team leadership
- ROI measurement and reporting
Red Flags to Watch For
- No experience with major media monitoring platforms
- Lack of attention to detail in tracking coverage
- Poor understanding of media landscape
- Unable to analyze and interpret monitoring data
- No crisis monitoring experience
Related Terms
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