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Recruiter's Glossary
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Marketing Terms
Understanding these terms will help you better evaluate candidates and communicate with hiring managers
SERP
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Bounce Rate
Lead Magnet
Reach
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A/B Testing
Editorial Calendar
UTM Parameters
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CPM
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KPI
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Buyer Persona
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ROAS
Brand Awareness
CTR
Conversion Rate
PPC
Marketing Qualified Lead
Sales Qualified Lead
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Marketing Attribution
Brand Guidelines
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