Retargeting
Retargeting (also known as remarketing) is an online advertising strategy that shows ads to people who have previously visited a website but didn't make a purchase or complete a desired action. Think of it like a friendly reminder - when someone looks at shoes on a website but doesn't buy them, they might later see ads for those same shoes while browsing other websites or social media. This technique helps businesses stay connected with potential customers who showed initial interest in their products or services.
Examples in Resumes
Increased sales by 45% through Retargeting and Remarketing campaigns on Facebook and Google
Managed Retargeting strategies across multiple e-commerce clients with average ROI of 300%
Developed successful Remarketing campaigns targeting abandoned cart customers
Typical job title: "Retargeting Specialists"
Also try searching for:
Where to Find Retargeting Specialists
Online Communities
Professional Networks
Industry Resources
Example Interview Questions
Senior Level Questions
Q: How would you develop a retargeting strategy for a company with multiple customer segments?
Expected Answer: A senior specialist should discuss audience segmentation, different messaging strategies for each segment, frequency capping, and measuring ROI across segments. They should also mention cross-channel coordination and privacy considerations.
Q: What metrics do you use to measure retargeting success, and how do you optimize campaigns based on these metrics?
Expected Answer: Should explain key performance indicators like ROAS (Return on Ad Spend), conversion rate, and view-through conversions in simple terms, and describe how to adjust campaigns based on data.
Mid Level Questions
Q: How do you prevent ad fatigue in retargeting campaigns?
Expected Answer: Should discuss rotating ad creative, setting frequency caps, adjusting audience windows, and using different messages based on how long it's been since website visit.
Q: What platforms do you use for retargeting and why?
Expected Answer: Should be able to compare and contrast major platforms like Google Ads, Facebook, and other display networks, explaining the benefits and best use cases for each.
Junior Level Questions
Q: What is a pixel and how is it used in retargeting?
Expected Answer: Should explain that a pixel is a piece of code placed on websites to track visitors and enable showing ads to them later on other sites.
Q: What are the basic steps to set up a retargeting campaign?
Expected Answer: Should be able to explain the basic process: installing tracking pixel, creating audience lists, setting up ads, and basic campaign settings.
Experience Level Indicators
Junior (0-2 years)
- Basic campaign setup and management
- Understanding of pixels and tracking
- Creating simple audience lists
- Basic ad creation and copywriting
Mid (2-4 years)
- Advanced audience segmentation
- Cross-platform campaign management
- Performance analysis and optimization
- A/B testing implementation
Senior (4+ years)
- Strategic campaign planning
- Advanced ROI optimization
- Multi-channel coordination
- Team leadership and client management
Red Flags to Watch For
- No understanding of basic marketing metrics (CTR, CPC, ROAS)
- Lack of experience with major ad platforms (Google Ads, Facebook)
- No knowledge of privacy regulations affecting retargeting
- Unable to explain basic audience targeting concepts
Related Terms
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