Recruiter's Glossary

Examples: Engagement Rate • Programmatic Advertising • Conversion Rate

Reach

Term from Marketing industry explained for recruiters

Reach is a key marketing metric that measures how many different people see or interact with marketing content or advertising. It's like counting how many unique people a message gets to, whether through social media posts, advertisements, or other marketing efforts. When someone mentions reach in their resume, they're talking about their ability to get content in front of target audiences. This is different from impressions, which count total views including repeat views from the same person. Marketing professionals use reach to show how effectively they can spread messages to new audiences.

Examples in Resumes

Increased social media reach by 200% through targeted content strategy

Managed campaigns achieving 1M+ reach across multiple platforms

Expanded brand reach into new market segments through strategic partnerships

Typical job title: "Marketing Specialists"

Also try searching for:

Digital Marketing Manager Social Media Manager Marketing Coordinator Content Marketing Specialist Brand Manager Marketing Analyst Campaign Manager

Where to Find Marketing Specialists

Professional Communities

Online Resources

Job Boards

Example Interview Questions

Senior Level Questions

Q: How do you develop a strategy to increase reach while maintaining engagement?

Expected Answer: A senior marketer should explain how they balance broad audience targeting with meaningful engagement, using examples of successful campaigns and how they measured both reach and engagement metrics.

Q: How do you calculate ROI on reach-focused campaigns?

Expected Answer: They should discuss methods for connecting reach metrics to business outcomes, including conversion tracking, attribution modeling, and how they tie increased reach to revenue generation.

Mid Level Questions

Q: What strategies have you used to improve organic reach?

Expected Answer: Should be able to discuss content optimization, posting schedules, hashtag strategies, and audience targeting methods that don't rely on paid advertising.

Q: How do you measure the quality of reach versus just the numbers?

Expected Answer: Should explain how they evaluate audience relevance, engagement rates, and conversion potential rather than just focusing on raw reach numbers.

Junior Level Questions

Q: What's the difference between reach and impressions?

Expected Answer: Should explain that reach counts unique viewers while impressions count total views including repeated views from the same person.

Q: What tools do you use to track reach?

Expected Answer: Should be familiar with basic analytics tools like Google Analytics, social media insights, and common marketing platforms that measure reach.