Recruiter's Glossary

Examples: Lead Magnet • Brand Guidelines • Landing Page

Growth Hacking

Term from Marketing industry explained for recruiters

Growth Hacking is a modern marketing approach focused on growing a company's customer base quickly while spending as little as possible. It combines traditional marketing with data analysis and creative problem-solving. Unlike conventional marketing, growth hackers typically use digital tools, rapid testing of ideas, and careful measurement of results to find the fastest and most cost-effective ways to grow a business. This approach became popular with startups but is now used by companies of all sizes. You might also hear it called "growth marketing" or "data-driven marketing."

Examples in Resumes

Increased user base by 200% using Growth Hacking techniques and social media strategies

Led Growth Hacking initiatives that reduced customer acquisition cost by 60%

Implemented successful Growth Hacking and Growth Marketing campaigns across multiple platforms

Typical job title: "Growth Hackers"

Also try searching for:

Growth Marketer Growth Marketing Manager Digital Growth Specialist Growth Lead Marketing Growth Manager Growth Strategy Manager Growth Marketing Specialist

Where to Find Growth Hackers

Online Communities

Job Boards

Professional Networks

Example Interview Questions

Senior Level Questions

Q: Can you describe a complex growth experiment you designed and what were the results?

Expected Answer: Look for answers that show experience in planning complete growth campaigns, including setting clear goals, designing tests, measuring results, and making data-driven decisions. They should mention specific metrics and explain how they adjusted strategy based on results.

Q: How do you build and manage a growth team?

Expected Answer: Strong answers should discuss team structure, how to balance different skills (marketing, analytics, creative), setting priorities, and managing multiple experiments at once. They should emphasize the importance of clear communication and documentation.

Mid Level Questions

Q: What methods do you use to reduce customer acquisition costs?

Expected Answer: Should explain practical approaches like A/B testing, customer journey optimization, and channel experimentation. Look for examples of successful cost reduction strategies they've implemented.

Q: How do you identify and track the right metrics for growth?

Expected Answer: Should discuss how to choose relevant KPIs, set up tracking systems, and use data to make decisions. Should mention tools they've used and how they determine what metrics matter most.

Junior Level Questions

Q: What is A/B testing and why is it important in growth hacking?

Expected Answer: Should explain that A/B testing means comparing two versions of something (like email subject lines or webpage layouts) to see which performs better. Should understand basic principles of testing and data collection.

Q: What growth hacking tools are you familiar with?

Expected Answer: Should be able to name common marketing and analytics tools like Google Analytics, social media management platforms, or email marketing software, and explain basic uses for each.