Recruiter's Glossary

Examples: ROI • Engagement Rate • Growth Hacking

Engagement Rate

Term from Marketing industry explained for recruiters

Engagement Rate is a key measure of how well content or marketing efforts connect with an audience. It shows how much people interact with posts, emails, or social media content through actions like likes, comments, shares, or clicks. Think of it as a scorecard that tells marketers how interested people are in what they're sharing. For example, if a social media post reaches 1,000 people and 100 interact with it, that's a 10% engagement rate. Companies use this number to understand if their marketing is working and to compare different campaigns or platforms.

Examples in Resumes

Achieved 25% increase in Engagement Rate across social media platforms

Maintained an average Engagement Rate of 15% in email marketing campaigns

Improved Instagram Engagement Rate from 3% to 8% through strategic content planning

Tracked and optimized Engagement Rates across multiple marketing channels

Typical job title: "Social Media Managers"

Also try searching for:

Digital Marketing Manager Content Marketing Manager Social Media Specialist Marketing Analytics Manager Community Manager Marketing Coordinator Engagement Specialist

Where to Find Social Media Managers

Professional Organizations

Online Communities

Learning Resources

Example Interview Questions

Senior Level Questions

Q: How would you develop a strategy to improve low engagement rates across multiple platforms?

Expected Answer: A senior marketer should discuss analyzing current content performance, audience research, A/B testing, content calendar planning, and how to adapt strategies based on data. They should mention setting benchmarks and KPIs for different platforms.

Q: How do you connect engagement rates to business outcomes?

Expected Answer: Should explain how to translate engagement metrics into business value, such as connecting increased engagement to lead generation, sales conversions, and ROI. Should mention tracking methods and reporting strategies.

Mid Level Questions

Q: What factors can affect engagement rates and how do you address them?

Expected Answer: Should discuss timing of posts, content type, audience targeting, platform algorithms, and how to optimize each. Should be able to explain how to test and adjust these factors.

Q: How do you calculate and compare engagement rates across different platforms?

Expected Answer: Should explain different formulas for calculating engagement rates on various platforms (social media, email, websites) and why benchmarks might differ between platforms.

Junior Level Questions

Q: What is engagement rate and why is it important?

Expected Answer: Should be able to explain that engagement rate measures audience interaction with content and why it's important for measuring content effectiveness and audience interest.

Q: What are some common ways to improve engagement rates?

Expected Answer: Should mention basics like posting at optimal times, using engaging visuals, asking questions, responding to comments, and creating interactive content.