Recruiter's Glossary

Examples: UTM Parameters • A/B Testing • Marketing Automation

KPI

Term from Marketing industry explained for recruiters

KPI, which stands for Key Performance Indicator, is a measurable value that shows how well a company, department, or person is achieving important business goals. Think of it like a report card for business success. In marketing roles, KPIs help track things like how many people saw an ad, how many clicked on it, or how many sales came from a campaign. When you see KPI in a resume or job description, it usually means the person has experience in measuring and improving business results. Other common terms for this include metrics, performance measures, or business indicators.

Examples in Resumes

Improved KPIs by 45% through targeted social media campaigns

Created monthly KPI reports to track marketing campaign effectiveness

Managed team performance through KPIs and achieved 130% of sales targets

Developed new Key Performance Indicators to better measure customer engagement

Typical job title: "Marketing Analysts"

Also try searching for:

Marketing Manager Digital Marketing Specialist Marketing Analyst Performance Marketing Manager Marketing Operations Manager Marketing Data Analyst Marketing Strategist

Where to Find Marketing Analysts

Professional Networks

Learning Resources

• Google Analytics Academy
• HubSpot Academy

Job Boards

• Marketing Jobs on LinkedIn
• Indeed Marketing Analytics

Example Interview Questions

Senior Level Questions

Q: How would you develop a KPI framework for a new marketing campaign?

Expected Answer: Should explain process of aligning KPIs with business goals, selecting relevant metrics like ROI, conversion rates, and customer acquisition costs, and how to set up tracking systems.

Q: Tell me about a time when you used KPIs to turn around poor campaign performance.

Expected Answer: Should share a specific example of using data to identify problems, implement solutions, and measure improvements in marketing performance.

Mid Level Questions

Q: What KPIs would you track for a social media campaign?

Expected Answer: Should mention engagement rates, reach, clicks, conversions, and how these metrics connect to broader business goals.

Q: How do you present KPI data to non-technical stakeholders?

Expected Answer: Should discuss creating clear visual reports, explaining metrics in plain language, and focusing on business impact rather than technical details.

Junior Level Questions

Q: What are the basic KPIs every marketer should track?

Expected Answer: Should identify fundamental metrics like website traffic, conversion rates, email open rates, and social media engagement.

Q: How do you collect and organize KPI data?

Expected Answer: Should mention basic tools like Google Analytics, social media insights, and spreadsheets for tracking and reporting marketing metrics.