DSP
A DSP (Demand-Side Platform) is a tool that advertising agencies use to buy digital ad space automatically. Think of it like a smart shopping system for digital ads. Instead of manually negotiating and buying ad space on different websites, a DSP does this automatically in real-time. It helps advertisers show their ads to the right people, on the right websites, at the right time, and for the best price. Similar platforms include Google Display & Video 360 (DV360) and The Trade Desk. This type of buying is often called "programmatic advertising" or "real-time bidding (RTB)."
Examples in Resumes
Managed $2M monthly ad spend through DSP platforms including DV360 and The Trade Desk
Optimized DSP campaigns resulting in 40% improvement in client ROI
Trained junior staff on Demand-Side Platform operations and best practices
Typical job title: "DSP Managers"
Also try searching for:
Where to Find DSP Managers
Online Communities
Job Boards
Events & Conferences
Example Interview Questions
Senior Level Questions
Q: How would you develop a programmatic strategy for a new client with a $1M budget?
Expected Answer: Should discuss audience targeting, platform selection, budget allocation across channels, KPI setting, and optimization strategies in non-technical terms.
Q: How do you stay updated with industry changes and privacy regulations?
Expected Answer: Should mention following industry news, attending conferences, understanding cookie deprecation impact, and maintaining compliance with privacy laws like GDPR and CCPA.
Mid Level Questions
Q: What metrics do you use to measure campaign success?
Expected Answer: Should explain common advertising metrics like CTR, CPM, CPA, viewability, and conversion rates in simple terms, and how they relate to business goals.
Q: How do you optimize a poorly performing campaign?
Expected Answer: Should discuss reviewing audience targeting, adjusting bid strategies, analyzing site performance, and making data-driven optimizations.
Junior Level Questions
Q: What is the difference between CPM and CPC?
Expected Answer: Should explain that CPM is cost per thousand impressions (ad views) while CPC is cost per click, and when each might be more appropriate to use.
Q: What is frequency capping and why is it important?
Expected Answer: Should explain that frequency capping limits how often an individual sees an ad, preventing audience fatigue and wasted budget.
Experience Level Indicators
Junior (0-2 years)
- Basic campaign setup and monitoring
- Understanding of digital advertising metrics
- Basic targeting and optimization
- Report generation and analysis
Mid (2-5 years)
- Advanced campaign optimization
- Budget management across platforms
- Audience strategy development
- Client communication and reporting
Senior (5+ years)
- Cross-channel strategy development
- Team leadership and training
- Advanced performance analysis
- Client strategy consulting
Red Flags to Watch For
- No understanding of basic digital advertising metrics
- Lack of experience with major DSP platforms
- Poor data analysis skills
- No knowledge of digital privacy regulations and compliance
Related Terms
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