Viewability
Viewability is a key measurement in online advertising that shows whether ads are actually being seen by real people. Think of it as checking if a billboard is visible to passing cars, but for digital ads. It measures if an ad appears on someone's screen long enough to be noticed, rather than being hidden at the bottom of a webpage or loading after the user has already scrolled past. Advertisers care about this because they want to make sure they're not paying for ads that nobody sees. It's become a standard way to check if online advertising campaigns are worth the money spent on them.
Examples in Resumes
Improved Viewability rates from 40% to 75% across all client campaigns
Led team initiatives to optimize ad placement for maximum Viewability
Developed reporting systems to track Viewability metrics for major brand campaigns
Typical job title: "Ad Operations Specialists"
Also try searching for:
Where to Find Ad Operations Specialists
Industry Organizations
Professional Networks
Example Interview Questions
Senior Level Questions
Q: How would you improve viewability rates for a struggling campaign?
Expected Answer: A senior candidate should discuss various strategies like adjusting ad placements, optimizing for different devices, implementing lazy loading, and analyzing user behavior patterns to determine the best times and places for ad delivery.
Q: How do you handle clients who are demanding 100% viewability rates?
Expected Answer: Should demonstrate understanding of industry standards, ability to educate clients on realistic expectations, and experience in developing strategic solutions to maximize viewability while maintaining campaign performance.
Mid Level Questions
Q: What are the key factors that affect ad viewability?
Expected Answer: Should mention factors like ad placement, page load speed, user scrolling behavior, device types, and page layout, showing understanding of how these elements impact whether ads are seen.
Q: How do you measure and report viewability to clients?
Expected Answer: Should explain common viewability metrics, tracking tools, and reporting methods, demonstrating ability to present data in a clear, actionable way for clients.
Junior Level Questions
Q: What is the IAB standard for viewability?
Expected Answer: Should know that display ads are considered viewable when 50% of pixels are in view for at least one second, and video ads need 50% of pixels for two seconds.
Q: What tools do you use to track viewability?
Expected Answer: Should be familiar with common viewability measurement tools like MOAT, IAS, or Google Active View, even if only at a basic level.
Experience Level Indicators
Junior (0-2 years)
- Basic understanding of viewability metrics
- Familiarity with ad serving platforms
- Basic campaign monitoring
- Standard reporting creation
Mid (2-5 years)
- Advanced viewability optimization
- Campaign troubleshooting
- Client communication
- Performance analysis
Senior (5+ years)
- Strategic viewability planning
- Team leadership
- Client relationship management
- Advanced performance optimization
Red Flags to Watch For
- No knowledge of industry viewability standards
- Unfamiliarity with major ad serving platforms
- Lack of experience with viewability measurement tools
- Poor understanding of digital advertising basics
Related Terms
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