OOH
OOH, which stands for Out-of-Home advertising, refers to any advertising that reaches people while they are outside their homes. This includes billboards, bus shelter ads, subway station posters, and digital screens in public places. It's a traditional form of advertising that has evolved with technology to now include interactive and digital displays. When you see this term in resumes or job descriptions, it typically relates to planning, designing, or managing these types of public advertising campaigns.
Examples in Resumes
Managed $2M OOH advertising campaign across 5 major cities
Created engaging Out-of-Home display designs for Times Square billboards
Coordinated multiple OOH and Out of Home media buys for national retail client
Typical job title: "OOH Media Planners"
Also try searching for:
Where to Find OOH Media Planners
Industry Associations
Professional Networks
Example Interview Questions
Senior Level Questions
Q: How would you develop an OOH strategy for a national brand launch?
Expected Answer: Should explain process of market research, location selection, budget allocation across different cities, mixing traditional and digital OOH, measuring campaign effectiveness, and coordinating with other marketing channels.
Q: How do you measure ROI on OOH campaigns?
Expected Answer: Should discuss various measurement methods like foot traffic analysis, mobile device tracking, sales lift in targeted areas, and using modern technology to track engagement with digital displays.
Mid Level Questions
Q: What factors do you consider when selecting OOH locations?
Expected Answer: Should mention traffic patterns, demographic data, visibility factors, cost efficiency, and how location choices align with target audience behaviors and campaign goals.
Q: How do you integrate OOH with digital marketing campaigns?
Expected Answer: Should explain coordination between physical displays and online campaigns, using QR codes or interactive elements, and how to create consistent messaging across all channels.
Junior Level Questions
Q: What are the different types of OOH advertising formats?
Expected Answer: Should be able to list and describe basic formats like billboards, transit ads, street furniture, and digital displays, along with typical uses for each.
Q: What information is needed to plan a basic OOH campaign?
Expected Answer: Should mention budget, target audience, campaign duration, geographic preferences, and basic metrics for success measurement.
Experience Level Indicators
Junior (0-2 years)
- Basic understanding of OOH formats
- Campaign coordination
- Budget tracking
- Basic media planning tools
Mid (2-5 years)
- Media plan development
- Vendor relationship management
- Campaign performance analysis
- Integration with other media channels
Senior (5+ years)
- Strategic campaign planning
- Advanced ROI measurement
- Multi-market campaign management
- New technology implementation
Red Flags to Watch For
- No understanding of basic OOH formats and terminology
- Lack of experience with media planning tools
- No knowledge of audience measurement metrics
- Unable to explain campaign ROI calculation
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