SSP
SSP (Supply-Side Platform) is a technology tool that helps publishers and website owners sell their advertising space automatically. Think of it like an automated marketplace where website owners can list their available ad spaces, and advertisers can buy them. It's similar to how eBay works, but for digital advertising space. Publishers use SSPs to make more money from their websites by getting the best prices for their ad spaces. Related terms include "ad exchange" and "programmatic advertising platform."
Examples in Resumes
Managed digital advertising revenue through SSP and Supply Side Platform integrations
Increased publisher revenue by 40% using multiple SSP partnerships
Optimized Supply-Side Platform settings to maximize advertising yield
Typical job title: "SSP Managers"
Also try searching for:
Where to Find SSP Managers
Online Communities
Industry Events
Job Boards
Example Interview Questions
Senior Level Questions
Q: How would you develop a strategy to increase publisher revenue through SSP optimization?
Expected Answer: A strong answer should discuss analyzing current revenue streams, implementing header bidding, managing multiple SSP relationships, and using data to optimize floor prices and bid strategies.
Q: How do you handle ad quality issues within an SSP environment?
Expected Answer: Should explain monitoring ad quality, blocking malicious ads, maintaining brand safety standards, and balancing revenue with user experience.
Mid Level Questions
Q: What metrics do you use to measure SSP performance?
Expected Answer: Should mention key metrics like fill rate, CPM (cost per thousand impressions), revenue per session, and how to use these metrics to make optimization decisions.
Q: How do you choose which SSPs to work with?
Expected Answer: Should discuss evaluating SSP partnerships based on revenue potential, payment terms, technical support, and unique demand sources they bring.
Junior Level Questions
Q: What is header bidding and why is it important?
Expected Answer: Should explain that header bidding allows multiple SSPs to bid on ad inventory simultaneously, leading to better prices for publishers.
Q: What are price floors and why are they used?
Expected Answer: Should explain that price floors are minimum prices set for ad inventory to ensure ads don't sell for too little, helping maintain inventory value.
Experience Level Indicators
Junior (0-2 years)
- Basic understanding of digital advertising
- Monitoring SSP performance metrics
- Basic troubleshooting of ad delivery issues
- Understanding of ad formats and placements
Mid (2-5 years)
- Managing multiple SSP relationships
- Implementing price floor strategies
- Revenue optimization techniques
- Understanding of header bidding
Senior (5+ years)
- Strategic revenue planning
- Advanced yield optimization
- Team management and training
- Partner relationship management
Red Flags to Watch For
- No understanding of basic advertising metrics like CPM
- Lack of experience with major SSP platforms
- Poor understanding of programmatic advertising
- No knowledge of ad quality and brand safety
Related Terms
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