Planogram
A planogram is a visual diagram or plan that shows how and where retail products should be placed on store shelves or displays. It's like a blueprint that helps stores maximize sales by putting products in the best possible locations. Retail workers and managers use planograms to maintain consistent product layouts across different store locations, make the best use of shelf space, and ensure products are easy for customers to find. This is a key tool in visual merchandising and store operations, similar to how architects use floor plans for buildings. You might also hear it called a "POG," "retail space plan," or "store layout diagram."
Examples in Resumes
Implemented new Planogram layouts resulting in 15% sales increase
Trained staff of 20 on proper Planogram and merchandising techniques
Managed seasonal Planogram updates across 5 store locations
Developed custom POG solutions for specialty product displays
Typical job title: "Planogram Specialists"
Also try searching for:
Where to Find Planogram Specialists
Professional Organizations
Online Communities
Job Resources
Example Interview Questions
Senior Level Questions
Q: How would you develop a planogram strategy for a national retail chain?
Expected Answer: Should discuss analyzing sales data, considering regional differences, coordinating with buyers and vendors, managing seasonal changes, and training store teams on implementation.
Q: How do you measure the success of a planogram implementation?
Expected Answer: Should mention tracking metrics like sales per square foot, inventory turnover, customer feedback, and comparing performance before and after changes.
Mid Level Questions
Q: How do you handle conflicting demands between brands wanting premium shelf space?
Expected Answer: Should explain balancing vendor relationships, using sales data to make decisions, and considering both profitability and customer experience.
Q: What factors do you consider when creating a seasonal planogram?
Expected Answer: Should discuss historical sales data, store traffic patterns, inventory levels, promotional calendar, and space constraints.
Junior Level Questions
Q: What is the purpose of a planogram?
Expected Answer: Should explain that planograms help organize products effectively, maintain consistency across stores, and maximize sales through strategic product placement.
Q: How do you ensure accurate planogram implementation?
Expected Answer: Should mention following layout guidelines, checking measurements, using proper fixtures, and verifying product placement matches the diagram.
Experience Level Indicators
Junior (0-2 years)
- Basic planogram reading and implementation
- Product merchandising fundamentals
- Understanding of retail space measurements
- Basic store operations knowledge
Mid (2-5 years)
- Planogram software proficiency
- Space management analysis
- Category management basics
- Visual merchandising expertise
Senior (5+ years)
- Strategic space planning
- Team leadership and training
- Sales analysis and optimization
- Vendor relationship management
Red Flags to Watch For
- No hands-on retail experience
- Unfamiliar with basic merchandising principles
- Poor attention to detail
- Lack of understanding of retail sales metrics
- No experience with planogram software
Related Terms
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