Recruiter's Glossary

Examples: Footfall • Retail execution • Store clustering

Showrooming

Term from Retail industry explained for recruiters

Showrooming is a modern shopping behavior where customers visit physical stores to see, touch, and try products in person, but then purchase them online (often at a lower price). Retail professionals need to understand this concept because it affects store operations, sales strategies, and customer service approaches. Some stores combat showrooming by offering price matching, exclusive products, or enhanced in-store experiences. This term is important in retail job descriptions because managing and responding to showrooming behavior has become a key part of retail strategy.

Examples in Resumes

Developed strategies to convert showrooming customers into in-store purchases

Created employee training program to address showrooming behavior through enhanced customer service

Increased store sales by 15% through implementing anti-showrooming initiatives

Typical job title: "Retail Managers"

Also try searching for:

Store Manager Retail Operations Manager Customer Experience Manager Sales Manager Retail Strategy Manager Digital Retail Specialist Omnichannel Manager

Where to Find Retail Managers

Retail Professional Networks

Online Communities

Example Interview Questions

Senior Level Questions

Q: How would you develop a strategy to combat showrooming in our stores?

Expected Answer: A senior manager should discuss multiple approaches like price matching policies, exclusive product lines, employee training for better customer engagement, and creating unique in-store experiences that can't be replicated online.

Q: How do you measure the impact of showrooming on store performance?

Expected Answer: Should explain tracking metrics like conversion rates, customer behavior patterns, comparing in-store traffic to sales ratios, and implementing customer surveys to understand purchasing decisions.

Mid Level Questions

Q: What techniques have you used to convert showrooming customers into in-store purchases?

Expected Answer: Should describe practical approaches like offering immediate purchase incentives, highlighting store-exclusive benefits, and training staff to provide value-added services.

Q: How do you train staff to handle customers who are openly showrooming?

Expected Answer: Should discuss training programs that focus on positive customer engagement, providing additional value through service, and techniques to encourage immediate purchases.

Junior Level Questions

Q: What is showrooming and why is it a concern for retailers?

Expected Answer: Should demonstrate basic understanding of showrooming concept and its impact on store sales, explaining how it affects the retail business model.

Q: How would you engage with a customer who is comparing prices on their phone?

Expected Answer: Should show knowledge of basic customer service strategies, including how to approach customers positively and highlight in-store benefits.