Recruiter's Glossary

Examples: Drop shipping • Sell-through rate • Gondola

Conversion Rate

Term from Retail industry explained for recruiters

Conversion rate is a key measurement in retail that shows how many store visitors or website browsers actually make a purchase. It's usually shown as a percentage - for example, if 100 people visit a store and 20 buy something, that's a 20% conversion rate. This term is important because it helps stores understand how well they're turning shoppers into buyers. Sales staff and managers often talk about "converting browsers into buyers" or "improving conversion rates." You might also hear related terms like "close rate" or "sales conversion" which mean the same thing.

Examples in Resumes

Increased conversion rate from 15% to 25% through improved customer service techniques

Led team training initiatives resulting in doubled conversion rates store-wide

Achieved highest conversion rate in district through effective visual merchandising

Improved online conversion rate by optimizing product descriptions and images

Typical job title: "Sales Associates"

Also try searching for:

Retail Sales Associate Store Manager Sales Manager Retail Manager E-commerce Manager Customer Service Representative Sales Consultant

Where to Find Sales Associates

Professional Networks

Job Boards

Example Interview Questions

Senior Level Questions

Q: How would you develop a strategy to improve store-wide conversion rates?

Expected Answer: A strong answer should include creating staff training programs, analyzing customer feedback, implementing customer service standards, and using data to track progress and adjust strategies accordingly.

Q: How do you balance conversion rate goals with customer satisfaction?

Expected Answer: Look for answers that emphasize building long-term customer relationships, avoiding aggressive sales tactics, and focusing on meeting customer needs while maintaining healthy sales metrics.

Mid Level Questions

Q: What techniques have you used to improve conversion rates?

Expected Answer: Should mention practical approaches like better product knowledge, improved customer greeting procedures, effective questioning techniques, and understanding customer needs.

Q: How do you track and report conversion rates?

Expected Answer: Should demonstrate understanding of basic math for calculating conversion rates, knowledge of sales tracking systems, and ability to report results to management.

Junior Level Questions

Q: What is a conversion rate and why is it important?

Expected Answer: Should be able to explain that it's the percentage of visitors who make a purchase and understand its importance for store success.

Q: How would you approach a customer to increase chances of conversion?

Expected Answer: Should describe basic customer service skills like friendly greeting, asking open-ended questions, and helping customers find what they need.