A proof is the preliminary version of a design or printed material that's created for client review before final production. It's like a test print or draft that allows clients and designers to check for errors, verify colors, and ensure everything looks exactly as intended. Think of it as a safety step, similar to trying on clothes before buying them. Proofs can be digital (viewed on screen) or physical (printed on paper), and they're a crucial part of the design process to avoid costly mistakes in the final product.
Managed client relationships through Proof review and approval processes
Created and delivered digital Proofs for high-value marketing campaigns
Streamlined the Proof approval workflow, reducing revision cycles by 40%
Implemented automated Proofing systems for remote client collaboration
Typical job title: "Graphic Designers"
Also try searching for:
Q: How do you manage a proofing workflow for a large project with multiple stakeholders?
Expected Answer: Should discuss organizing feedback from different parties, tracking versions, maintaining clear communication channels, and using proofing software or systems to streamline the process.
Q: How do you handle color accuracy across different proof types and final production?
Expected Answer: Should explain color management systems, difference between screen and print colors, and methods to ensure consistency across different media.
Q: What steps do you take when a client identifies issues in a proof?
Expected Answer: Should describe their revision process, how they document changes, and methods to prevent similar issues in future proofs.
Q: What different types of proofs do you typically provide to clients?
Expected Answer: Should mention digital proofs, hard copy proofs, and mock-ups, explaining when each type is most appropriate.
Q: What do you check for when reviewing a proof?
Expected Answer: Should mention checking spelling, colors, image resolution, margins, alignment, and overall layout accuracy.
Q: How do you prepare files for proofing?
Expected Answer: Should explain basic file preparation, including proper formatting, organizing layers, and ensuring all elements are print-ready.