Folio
A folio is a professional portfolio or collection of work samples that event planners use to showcase their past events and achievements. It's like a visual resume that includes photos, floor plans, event timelines, and client testimonials. Event planners might call this their "event portfolio," "planning portfolio," or simply their "book." This collection helps demonstrate their style, capabilities, and experience to potential clients or employers. Think of it as a photo album of their best work that proves they can handle different types of events successfully.
Examples in Resumes
Created comprehensive Folio of 50+ successful corporate events with budgets exceeding $100,000
Maintained digital Event Folio showcasing wedding and social event planning expertise
Developed detailed Planning Folio featuring vendor relationships and creative event concepts
Typical job title: "Event Planners"
Also try searching for:
Where to Find Event Planners
Professional Associations
Online Communities
Job Boards
Example Interview Questions
Senior Level Questions
Q: How do you organize and present your event folio to different types of clients?
Expected Answer: A senior planner should explain their process of customizing portfolio presentations based on client type (corporate vs wedding), including both digital and physical formats, and how they highlight relevant experiences and metrics that matter to specific clients.
Q: How do you use your folio to demonstrate ROI to corporate clients?
Expected Answer: Should discuss including concrete metrics like budget management, attendance numbers, revenue generated, and client testimonials, explaining how they organize this information to show clear value to potential corporate clients.
Mid Level Questions
Q: What elements do you include in your event folio?
Expected Answer: Should mention including event photos, floor plans, timelines, budget examples, vendor relationships, testimonials, and brief case studies of successful events, explaining how each element helps tell the story of their capabilities.
Q: How do you maintain and update your event folio?
Expected Answer: Should explain their system for documenting events, collecting feedback, updating materials regularly, and ensuring both digital and physical versions stay current and professional.
Junior Level Questions
Q: Why is having an event folio important?
Expected Answer: Should understand that a folio helps showcase their work, build credibility with clients, and demonstrate their style and capabilities through visual and written examples.
Q: How do you start building an event folio with limited experience?
Expected Answer: Should discuss including volunteer events, internships, personal events, mood boards, and theoretical event plans to show their potential and understanding of event planning principles.
Experience Level Indicators
Junior (0-2 years)
- Basic portfolio organization
- Photo documentation of events
- Simple event timelines
- Basic budget tracking
Mid (2-5 years)
- Comprehensive event documentation
- Professional photography selection
- Detailed case studies
- Client testimonial collection
Senior (5+ years)
- Advanced portfolio presentation
- ROI demonstration
- Brand storytelling
- Multi-format portfolio management
Red Flags to Watch For
- No photographic documentation of past events
- Inability to provide concrete examples of event success
- Poor organization of portfolio materials
- Lack of client testimonials or references
- No budget management examples
Related Terms
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