Eye Level
Eye level is a key merchandising concept that refers to placing products at the height of customers' eyes, typically between 4 and 5 feet from the floor. This placement strategy is considered prime retail space because it's where shoppers naturally look first and are most likely to notice and reach for products. Store planners and merchandisers use this technique to highlight high-margin items or new products they want customers to notice. It's one of the fundamental principles in visual merchandising and store layout planning.
Examples in Resumes
Optimized product placement by positioning key items at Eye Level to increase sales by 25%
Trained staff on Eye-Level merchandising principles for maximum product visibility
Implemented new Eye Level display standards across 12 store locations
Typical job title: "Visual Merchandisers"
Also try searching for:
Where to Find Visual Merchandisers
Example Interview Questions
Senior Level Questions
Q: How do you measure the success of eye-level merchandising strategies?
Expected Answer: A strong answer should discuss sales metrics before and after placement changes, customer behavior analysis, and the ability to track product performance across different shelf positions. They should mention experience with A/B testing different layouts and using sales data to make decisions.
Q: How do you train staff on effective eye-level merchandising principles?
Expected Answer: Should demonstrate experience in developing training programs, explaining concepts simply, and implementing consistent standards across stores. Should mention practical examples and how to maintain standards over time.
Mid Level Questions
Q: How do you decide which products should be placed at eye level?
Expected Answer: Should explain consideration of profit margins, sales targets, seasonal promotions, and customer shopping patterns. Should also mention coordination with marketing campaigns and store objectives.
Q: What factors affect eye-level placement in different store sections?
Expected Answer: Should discuss customer demographics, product category differences, store layout impact, and how to adjust eye level for different situations (like children's products or luxury items).
Junior Level Questions
Q: What is eye level merchandising and why is it important?
Expected Answer: Should explain that eye level is the prime selling space in stores, typically 4-5 feet from the floor, and why products placed there tend to sell better due to customer visibility and easy reach.
Q: How do you maintain eye-level displays throughout the day?
Expected Answer: Should discuss regular checks, restocking procedures, keeping products faced forward, and maintaining neat, organized appearances in displays.
Experience Level Indicators
Junior (0-2 years)
- Basic understanding of eye-level placement
- Product facing and organizing
- Display maintenance
- Basic planogram reading
Mid (2-5 years)
- Strategic product placement
- Sales analysis and reporting
- Team coordination
- Visual merchandising planning
Senior (5+ years)
- Merchandising strategy development
- Staff training and development
- Multi-store implementation
- Performance analysis and optimization
Red Flags to Watch For
- No understanding of basic merchandising principles
- Lack of attention to detail in display maintenance
- Unable to explain the importance of product placement
- No experience with sales analysis or metrics
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