DOOH
DOOH, which stands for Digital Out-Of-Home advertising, refers to digital advertising displays in public spaces like billboards, shopping malls, transit stations, and elevators. It's the modern version of traditional outdoor advertising, using screens instead of printed materials. These displays can show moving images, videos, and can even change content based on time of day or specific events. Think of it as giant digital billboards or TV screens in public places that show advertisements. This is different from regular billboards because the content can be changed instantly without physically replacing posters, and multiple ads can run on the same screen.
Examples in Resumes
Managed DOOH campaign reaching 2 million viewers across major city centers
Created dynamic content strategy for Digital Out-Of-Home displays in 15 shopping malls
Led DOOH advertising initiatives resulting in 40% increase in brand awareness
Typical job title: "DOOH Specialists"
Also try searching for:
Where to Find DOOH Specialists
Industry Organizations
Professional Networks
Example Interview Questions
Senior Level Questions
Q: How would you plan and execute a multi-city DOOH campaign?
Expected Answer: A strong answer should cover audience targeting, location selection, budget allocation, content strategy, scheduling, and measuring campaign effectiveness across different locations and screens.
Q: How do you measure ROI on DOOH campaigns?
Expected Answer: Should discuss metrics like impression counts, audience engagement, foot traffic analysis, and integration with mobile tracking. Should mention tools and technologies used for measurement.
Mid Level Questions
Q: What factors do you consider when selecting DOOH locations?
Expected Answer: Should mention foot traffic, target audience demographics, visibility, dwell time, and cost considerations. Should also discuss how these factors align with campaign goals.
Q: How do you create effective content for DOOH displays?
Expected Answer: Should discuss principles of creating quick-read content, using motion graphics effectively, considering viewing distance and time, and adapting content for different screen sizes and locations.
Junior Level Questions
Q: What is the difference between traditional OOH and DOOH?
Expected Answer: Should explain basic differences like digital vs. printed content, ability to change content remotely, scheduling capabilities, and interactive possibilities.
Q: What are the main types of DOOH displays?
Expected Answer: Should be able to list and describe common formats like digital billboards, transit displays, mall kiosks, and elevator screens.
Experience Level Indicators
Junior (0-2 years)
- Basic understanding of digital advertising formats
- Knowledge of DOOH platforms and networks
- Campaign coordination
- Basic analytics reporting
Mid (2-5 years)
- Campaign planning and execution
- Budget management
- Content strategy development
- Performance analysis and optimization
Senior (5+ years)
- Multi-channel campaign strategy
- Advanced ROI measurement
- Team leadership
- Client relationship management
Red Flags to Watch For
- No understanding of digital advertising metrics
- Lack of experience with media planning tools
- Poor knowledge of outdoor advertising regulations
- No experience with audience targeting and analysis
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