Recruiter's Glossary

Examples: Emboss • Offset Printing • PSD

Display Type

Term from Graphic Design industry explained for recruiters

Display Type refers to large, attention-grabbing text used in advertising, posters, and headlines. It's different from regular paragraph text because it's designed to be eye-catching and readable from a distance. Designers choose display types (also called display fonts or headline fonts) when they need text to make a strong visual impact. Think of it like the difference between a quiet conversation (regular text) and someone speaking with a megaphone (display type) - it's meant to grab attention and communicate quickly. This term often appears in job descriptions when employers need someone who understands how to make impactful visual statements through typography.

Examples in Resumes

Created compelling advertising campaigns using Display Type and custom typography

Selected appropriate Display Fonts for billboard and large-format advertising projects

Designed brand guidelines including Display Typography hierarchies for marketing materials

Typical job title: "Graphic Designers"

Also try searching for:

Graphic Designer Type Designer Typography Specialist Art Director Visual Designer Creative Designer UI Designer

Where to Find Graphic Designers

Online Communities

Professional Networks

Learning Resources

Example Interview Questions

Senior Level Questions

Q: How do you approach selecting display type for different mediums (print vs digital)?

Expected Answer: A senior designer should discuss how viewing distance, medium constraints, and brand personality influence type selection. They should mention considering factors like screen resolution for digital and printing methods for physical materials.

Q: How do you ensure display type maintains brand consistency across various marketing materials?

Expected Answer: Should explain creating clear typography guidelines, considering font licensing for different uses, and maintaining visual hierarchy while adapting to different sizes and formats.

Mid Level Questions

Q: What factors do you consider when pairing display type with body text?

Expected Answer: Should discuss contrast between fonts, readability concerns, and how to create visual hierarchy while maintaining harmony in the overall design.

Q: How do you adjust display type for different screen sizes and devices?

Expected Answer: Should explain responsive typography principles, maintaining legibility across devices, and techniques for scaling headline fonts appropriately.

Junior Level Questions

Q: What's the difference between display type and body text?

Expected Answer: Should explain that display type is used for headlines and large text meant to grab attention, while body text is for reading longer content, with examples of appropriate uses for each.

Q: How do you ensure display type is readable?

Expected Answer: Should discuss basic principles of spacing, size, contrast with background, and testing visibility at different distances.