Recruiter's Glossary

Examples: Brand Guidelines • DPI • Illustrator

Brand Guidelines

Term from Graphic Design industry explained for recruiters

Brand Guidelines (also called Brand Standards or Brand Style Guides) are like a rulebook that explains how a company should present itself visually and in writing. Think of it as an instruction manual that helps keep a company's look and feel consistent across all materials - from business cards to websites. These documents specify things like which colors and fonts to use, how to display the logo, and what tone of voice to use in writing. Designers use these guidelines to ensure that everything they create matches the company's established identity, much like how a restaurant uses a recipe book to make sure dishes taste the same every time.

Examples in Resumes

Created comprehensive Brand Guidelines for a tech startup, increasing brand recognition by 40%

Updated and maintained Brand Style Guide for international retail chain

Developed Brand Standards documentation for marketing team of 50+ employees

Typical job title: "Brand Designers"

Also try searching for:

Graphic Designer Brand Identity Designer Visual Designer Creative Designer Brand Guidelines Specialist Corporate Identity Designer Brand Standards Manager

Where to Find Brand Designers

Online Communities

Job Boards

Professional Networks

Example Interview Questions

Senior Level Questions

Q: How would you manage the brand guidelines implementation for a large company going through a rebrand?

Expected Answer: A senior designer should discuss creating a rollout plan, training materials for different departments, considering both digital and print applications, and establishing a system to maintain consistency across global teams.

Q: How do you ensure brand guidelines stay relevant and useful as a company grows?

Expected Answer: Should explain the process of regular reviews, gathering feedback from users, updating for new media formats, and balancing consistency with flexibility for different market needs.

Mid Level Questions

Q: What essential elements would you include in a brand guidelines document?

Expected Answer: Should mention logo usage rules, color palette with specific codes, typography, image style, tone of voice, and examples of correct and incorrect usage.

Q: How do you present brand guidelines to non-design team members?

Expected Answer: Should discuss making the document accessible, using clear language, providing practical examples, and creating quick-reference guides for different departments.

Junior Level Questions

Q: What's the difference between primary and secondary brand colors?

Expected Answer: Should explain that primary colors are main brand colors used most often, while secondary colors are supporting colors used for variety and specific purposes.

Q: How do you ensure consistent logo usage across different materials?

Expected Answer: Should discuss minimum size requirements, clear space rules, approved color variations, and providing correct file formats for different uses.