Ancillary Revenue
Ancillary Revenue refers to the money airlines make beyond just ticket sales. It includes all extra income from things like baggage fees, seat selection, in-flight meals, hotel bookings, car rentals, and travel insurance. This has become a crucial part of how airlines make money today. When someone lists this on their resume, it usually means they've worked on creating or managing these additional revenue streams. Other terms you might see for this include "supplementary revenue," "non-ticket revenue," or "auxiliary income."
Examples in Resumes
Increased Ancillary Revenue by 35% through implementation of new baggage fee structure
Led Ancillary Revenue initiatives generating $2M in additional annual income
Developed new Ancillary Revenue streams through partnerships with hotel chains
Managed Non-Ticket Revenue programs across multiple routes
Optimized Supplementary Revenue opportunities in customer booking journey
Typical job title: "Ancillary Revenue Managers"
Also try searching for:
Where to Find Ancillary Revenue Managers
Professional Networks
Industry Organizations
Example Interview Questions
Senior Level Questions
Q: How would you develop a strategy to increase ancillary revenue across multiple routes?
Expected Answer: A strong answer should discuss analyzing passenger demographics, route profitability, competitive analysis, and creating targeted upsell opportunities. They should mention examples of successful programs and how to measure their effectiveness.
Q: How do you balance ancillary revenue growth with customer satisfaction?
Expected Answer: Look for answers that show understanding of customer value perception, price sensitivity, and the importance of maintaining brand reputation while growing additional revenue streams.
Mid Level Questions
Q: What metrics would you use to measure the success of an ancillary revenue program?
Expected Answer: Candidate should mention revenue per passenger, conversion rates on upsells, customer satisfaction scores, and comparison of revenue streams across different routes or seasons.
Q: Describe a successful ancillary revenue initiative you've implemented.
Expected Answer: Look for specific examples of programs they've managed, including implementation process, challenges overcome, and measurable results achieved.
Junior Level Questions
Q: What are the main types of ancillary revenue in airlines?
Expected Answer: Should be able to list major categories like baggage fees, seat selection, onboard sales, travel insurance, and partner programs like hotel and car rental commissions.
Q: How would you identify new ancillary revenue opportunities?
Expected Answer: Should discuss basic research methods, competitor analysis, customer feedback, and understanding passenger needs and preferences.
Experience Level Indicators
Junior (0-2 years)
- Basic understanding of airline revenue streams
- Data analysis and reporting
- Customer service experience
- Understanding of booking systems
Mid (2-5 years)
- Revenue program management
- Partner relationship management
- Project implementation
- Performance analysis and optimization
Senior (5+ years)
- Strategic revenue planning
- Team leadership
- Budget management
- New revenue stream development
Red Flags to Watch For
- No understanding of airline business model
- Lack of commercial awareness
- No experience with revenue analysis
- Poor understanding of customer experience impact
- No knowledge of airline industry regulations
Related Terms
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