User Flow
User Flow is a way of mapping out how people move through a website or app, like drawing a road map of all the steps someone takes to complete a task (such as buying a product or signing up for a service). It's similar to creating a blueprint that shows all the possible paths users might take while using a website or application. Designers use User Flows to plan better experiences and spot potential problems before building anything. You might also see this concept referred to as "User Journey," "Customer Flow," or "Navigation Flow." This is a fundamental skill in user experience (UX) design that helps make websites and apps more user-friendly.
Examples in Resumes
Created User Flow diagrams that reduced customer support tickets by 40%
Redesigned checkout User Flow to improve online sales conversion rates
Developed User Journey maps for mobile banking application
Optimized Navigation Flow for e-commerce website resulting in 25% higher sales
Mapped Customer Flow patterns to identify and fix website bottlenecks
Typical job title: "UX Designers"
Also try searching for:
Where to Find UX Designers
Online Communities
Professional Networks
Learning Resources
Example Interview Questions
Senior Level Questions
Q: How do you handle complex user flows with multiple decision points?
Expected Answer: A senior designer should explain their process of breaking down complex paths into manageable segments, using data to inform decisions, and how they validate their solutions through user testing and analytics.
Q: How do you balance business requirements with user needs when designing user flows?
Expected Answer: Should discuss methods of finding compromises between business goals and user experience, using data to support decisions, and presenting alternatives that satisfy both stakeholders and users.
Mid Level Questions
Q: What tools do you use to create and present user flows?
Expected Answer: Should be able to discuss various tools like Figma, Miro, or Sketch, and explain how they document flows and present them to different audiences (developers, stakeholders, etc).
Q: How do you identify problems in existing user flows?
Expected Answer: Should mention analyzing user feedback, reviewing analytics data, conducting user testing, and examining drop-off points in the current flow.
Junior Level Questions
Q: What is a user flow and why is it important?
Expected Answer: Should be able to explain that user flows show how users move through a website or app to complete tasks, and why planning these paths is important for good user experience.
Q: What elements do you include in a basic user flow diagram?
Expected Answer: Should mention start and end points, user actions, decision points, and how these are connected to show the path users take through a website or app.
Experience Level Indicators
Junior (0-2 years)
- Creating basic flow diagrams
- Understanding user journey basics
- Using common design tools
- Basic user research methods
Mid (2-5 years)
- Creating complex user flows
- Analyzing user behavior data
- Conducting user testing
- Improving existing flows based on feedback
Senior (5+ years)
- Leading design strategy
- Managing complex multi-path flows
- Training junior designers
- Presenting to stakeholders
Red Flags to Watch For
- No understanding of basic user experience principles
- Cannot explain the relationship between user flows and business goals
- No experience with user research or testing
- Unable to show examples of previous flow diagrams
Related Terms
Need more hiring wisdom? Check these out...
Unified HR Experience Platforms: Transforming the Way We Work
Why Your Hiring Process is a Maze (And How Design Thinking Can Turn It into a Superhighway)
Unlocking Team Potential: Personality Mapping for Dynamic Management
