TRP
TRP (Target Rating Point) is a common measurement tool used in advertising to understand how many people are seeing an advertisement. Think of it as a score that shows what percentage of the target audience has been reached. For example, if an ad campaign has 100 TRPs, it means the ad was seen enough times to reach 100% of the target audience once, or 50% of the audience twice, and so on. This helps advertisers know if their message is reaching the right people enough times to be effective. It's similar to concepts like reach and frequency but combines them into one easy-to-understand number.
Examples in Resumes
Managed campaigns achieving 150 TRP across multiple markets
Optimized media budget to increase TRPs by 25% while maintaining costs
Developed media strategy delivering 200 Target Rating Points within budget constraints
Typical job title: "Media Planners"
Also try searching for:
Where to Find Media Planners
Professional Organizations
Online Communities
Job Resources
Example Interview Questions
Senior Level Questions
Q: How do you determine the optimal TRP level for a campaign?
Expected Answer: A senior media planner should explain how they consider factors like budget, campaign goals, target audience, competition, and market conditions to set appropriate TRP goals. They should mention using historical data and industry benchmarks.
Q: How do you balance TRPs across different media channels?
Expected Answer: Should discuss how they distribute TRPs across TV, digital, and other media channels based on audience behavior, cost efficiency, and campaign objectives. Should mention cross-platform measurement challenges.
Mid Level Questions
Q: How do you calculate TRPs and what factors affect them?
Expected Answer: Should be able to explain that TRPs are calculated by multiplying reach by frequency, and discuss factors like time slots, program ratings, and audience demographics that impact TRP levels.
Q: What's the relationship between TRPs and campaign effectiveness?
Expected Answer: Should explain how TRPs relate to brand awareness and campaign success, while acknowledging that high TRPs alone don't guarantee effectiveness - message quality and targeting matter too.
Junior Level Questions
Q: What is a TRP and why is it important?
Expected Answer: Should be able to explain that TRP measures the percentage of target audience reached times the number of exposures, and why this matters for advertising campaign planning.
Q: What's the difference between TRPs and GRPs?
Expected Answer: Should explain that TRPs focus on a specific target audience while GRPs (Gross Rating Points) measure the general population, and when each might be more appropriate to use.
Experience Level Indicators
Junior (0-2 years)
- Basic understanding of media metrics
- Ability to calculate TRPs
- Knowledge of media planning tools
- Understanding of target audiences
Mid (2-5 years)
- Campaign planning and optimization
- Cross-platform media analysis
- Budget management
- Understanding of competitive landscape
Senior (5+ years)
- Strategic media planning
- Advanced campaign analysis
- Team leadership
- Client relationship management
Red Flags to Watch For
- Unable to explain basic media metrics
- No experience with media planning tools
- Lack of understanding of target audience concepts
- Poor knowledge of different media channels
Related Terms
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