Text-to-Give
Text-to-Give is a modern donation method that lets people support charities by sending a text message from their phones. It's a simple way for donors to contribute money that gets added to their phone bill or processed through a quick follow-up link. Organizations like this system because it makes giving quick and easy, especially during events or emergency fundraising campaigns. You might also hear it called "text-to-donate" or "mobile giving." It's similar to other digital donation tools like online payment forms or mobile apps, but specifically focuses on the text messaging approach to reach donors where they are - on their phones.
Examples in Resumes
Increased monthly donations by 45% through implementing Text-to-Give campaigns
Managed successful disaster relief fundraising using Text-to-Donate system
Led implementation of Mobile Giving program that reached 10,000 new donors
Typical job title: "Fundraising Managers"
Also try searching for:
Where to Find Fundraising Managers
Professional Associations
Online Resources
Job Boards
Example Interview Questions
Senior Level Questions
Q: How would you develop a comprehensive Text-to-Give campaign strategy?
Expected Answer: Should discuss planning elements like target audience analysis, keyword selection, donation amount strategy, marketing integration, and measuring success metrics. Should mention compliance with mobile carrier regulations and donation processing requirements.
Q: How do you evaluate the success of a Text-to-Give program?
Expected Answer: Should explain key metrics like response rate, average donation size, donor retention, campaign ROI, and how to use this data to improve future campaigns. Should also discuss methods for gathering donor feedback.
Mid Level Questions
Q: What are the key elements of a successful Text-to-Give donor communication plan?
Expected Answer: Should discuss message frequency, confirmation messages, thank you processes, and ongoing engagement strategies. Should mention importance of clear calls-to-action and compliance with messaging regulations.
Q: How do you integrate Text-to-Give with other fundraising methods?
Expected Answer: Should explain how to combine text giving with events, social media, email campaigns, and direct mail. Should discuss creating a seamless donor experience across channels.
Junior Level Questions
Q: What are the basic components of a Text-to-Give campaign?
Expected Answer: Should explain the basics: choosing keywords, setting up short codes, crafting message content, and basic donor communication flow. Should understand simple campaign setup and management.
Q: How do you promote a Text-to-Give campaign to potential donors?
Expected Answer: Should describe basic promotional methods like social media, email, event announcements, and printed materials. Should understand how to communicate the ease of mobile giving to donors.
Experience Level Indicators
Junior (0-2 years)
- Basic campaign setup and management
- Simple donor communication
- Social media promotion
- Understanding of mobile giving basics
Mid (2-5 years)
- Campaign strategy development
- Donor engagement planning
- Multi-channel fundraising integration
- Performance tracking and reporting
Senior (5+ years)
- Advanced campaign strategy
- Program evaluation and optimization
- Staff training and management
- Budget planning and ROI analysis
Red Flags to Watch For
- No experience with donor communication
- Lack of understanding about mobile giving regulations
- Poor knowledge of fundraising metrics
- No experience with campaign planning
- Unfamiliarity with donor privacy and data protection
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