Giving Tuesday
Giving Tuesday is a global day of charitable giving that takes place on the Tuesday after Thanksgiving in the United States. It was created in 2012 as a simple idea to encourage people to do good and has grown into a year-round global movement for giving and generosity. For non-profit organizations, it represents one of the biggest fundraising opportunities of the year, similar to how Black Friday is important for retail. When this appears in resumes, it typically indicates experience with fundraising campaigns, donor engagement, or digital marketing in the non-profit sector.
Examples in Resumes
Led Giving Tuesday campaign that raised $50,000 in donations
Coordinated social media strategy for annual GivingTuesday initiative
Managed donor relations and email marketing for #GivingTuesday campaigns
Typical job title: "Fundraising Coordinators"
Also try searching for:
Where to Find Fundraising Coordinators
Online Communities
Professional Networks
Job Boards
Example Interview Questions
Senior Level Questions
Q: How would you develop a comprehensive Giving Tuesday strategy for our organization?
Expected Answer: Strong answers should cover campaign planning, donor segmentation, multi-channel marketing approach, team coordination, and measuring success through specific metrics. Should also mention year-round donor engagement strategies.
Q: How do you approach major donor engagement for Giving Tuesday campaigns?
Expected Answer: Should discuss personalized outreach strategies, matching gift opportunities, donor stewardship, and how to leverage Giving Tuesday to strengthen relationships with major donors throughout the year.
Mid Level Questions
Q: What metrics would you track to measure Giving Tuesday campaign success?
Expected Answer: Should mention donation amounts, number of donors, new vs. returning donors, social media engagement, email open rates, and year-over-year growth comparisons.
Q: How would you coordinate different departments for a Giving Tuesday campaign?
Expected Answer: Should explain collaboration between marketing, donor relations, and program teams, timeline management, and clear communication strategies.
Junior Level Questions
Q: What social media strategies would you use for Giving Tuesday?
Expected Answer: Should discuss basic social media planning, content creation, hashtag usage, and engagement with donors through different platforms.
Q: How would you thank and acknowledge donors after Giving Tuesday?
Expected Answer: Should describe different acknowledgment methods like thank-you emails, social media shoutouts, and personal notes for different donor levels.
Experience Level Indicators
Junior (0-2 years)
- Basic social media management
- Email campaign assistance
- Donor database management
- Event coordination support
Mid (2-5 years)
- Campaign strategy development
- Donor relationship management
- Digital marketing execution
- Budget management
Senior (5+ years)
- Multi-channel campaign leadership
- Major donor strategy
- Team management
- Strategic partnership development
Red Flags to Watch For
- No understanding of non-profit fundraising basics
- Lack of experience with donor management systems
- Poor communication skills
- No knowledge of charitable giving regulations
- Unable to show examples of successful fundraising campaigns
Related Terms
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