Storyboard

Term from Advertising Agencies industry explained for recruiters

A storyboard is a visual planning tool used in advertising, film, and animation that looks like a comic-strip version of how a final video or commercial will appear. It helps teams map out scenes, camera angles, and action before actual production begins, saving time and money. Think of it as a visual blueprint that shows everyone involved – from clients to production teams – exactly how the final piece will flow. While digital tools exist for creating storyboards, many artists still prefer hand-drawn versions, especially during initial creative phases.

Examples in Resumes

Created Storyboard concepts for major automotive client's national TV campaign

Developed detailed Storyboards for social media video series that increased engagement by 45%

Led team meetings to present Storyboard concepts to clients and incorporate their feedback

Typical job title: "Storyboard Artists"

Also try searching for:

Storyboard Artist Visual Development Artist Concept Artist Commercial Artist Pre-visualization Artist Story Artist Creative Artist

Where to Find Storyboard Artists

Example Interview Questions

Senior Level Questions

Q: Can you describe a challenging storyboard project you managed and how you handled client feedback?

Expected Answer: Look for answers that demonstrate leadership, client management skills, and ability to adapt creative vision while maintaining project goals. They should mention experience with multiple stakeholders and budget considerations.

Q: How do you approach creating storyboards for different media platforms (TV vs. social media)?

Expected Answer: Strong answers should show understanding of different platform requirements, audience engagement patterns, and how to adapt visual storytelling for various formats and attention spans.

Mid Level Questions

Q: What tools and techniques do you use to create storyboards?

Expected Answer: Candidate should be familiar with both traditional drawing methods and digital tools like Adobe Creative Suite, and explain when they prefer to use each approach.

Q: How do you ensure your storyboards effectively communicate the client's message?

Expected Answer: Look for understanding of brand guidelines, marketing objectives, and ability to translate client briefs into visual narratives.

Junior Level Questions

Q: What's your process for creating a basic storyboard from concept to completion?

Expected Answer: Should describe basic steps like rough sketches, client approval stages, and final refinements. Understanding of basic visual storytelling principles is important.

Q: How do you organize and present your storyboard to clients?

Expected Answer: Should demonstrate basic presentation skills, understanding of professional layout, and ability to explain creative choices clearly.

Experience Level Indicators

Junior (0-2 years)

  • Basic drawing and sketching abilities
  • Understanding of visual storytelling
  • Knowledge of basic advertising concepts
  • Familiarity with common design software

Mid (2-5 years)

  • Strong visual communication skills
  • Experience with various advertising formats
  • Client presentation abilities
  • Digital and traditional media expertise

Senior (5+ years)

  • Team leadership and project management
  • Advanced client relationship skills
  • Multi-platform campaign experience
  • Budget and timeline management

Red Flags to Watch For

  • Unable to show a portfolio of previous work
  • Poor understanding of visual storytelling basics
  • Lack of experience with common industry software
  • Poor communication skills when explaining creative concepts
  • No experience working with client feedback

Related Terms