Station ID
A Station ID (Station Identification) is a brief announcement or jingle that identifies a radio or TV station to its audience. It typically includes the station's call letters, frequency, and sometimes location. This is both a legal requirement and a branding tool in broadcasting. When someone lists this on their resume, it usually means they have experience creating, producing, or managing these announcements, which is an important skill in broadcasting because these IDs help establish station brand identity and ensure compliance with broadcasting regulations.
Examples in Resumes
Created and produced Station ID packages for morning and evening broadcasts
Managed scheduling of Station IDs and legal identification breaks
Developed creative Station Identification elements that increased brand recognition
Typical job title: "Broadcast Production Specialists"
Also try searching for:
Where to Find Broadcast Production Specialists
Industry Organizations
Job Boards
Professional Networks
Example Interview Questions
Senior Level Questions
Q: How would you develop a station ID strategy for a rebranding initiative?
Expected Answer: Should discuss audience analysis, brand messaging, compliance with regulations, production timeline, and coordination with different departments. Should mention experience managing similar projects.
Q: How do you ensure station IDs meet both creative and legal requirements?
Expected Answer: Should explain balancing FCC requirements with creative branding, scheduling strategies, and quality control processes. Should demonstrate knowledge of broadcasting regulations.
Mid Level Questions
Q: What software and equipment do you use for producing station IDs?
Expected Answer: Should be familiar with common audio production software, recording equipment, and explain their experience creating professional-quality audio content.
Q: How do you organize and maintain a station ID library?
Expected Answer: Should discuss file management, version control, scheduling systems, and how to ensure proper rotation of different IDs throughout broadcast day.
Junior Level Questions
Q: What makes a good station ID?
Expected Answer: Should understand basic elements like clarity, proper station information, timing, and brand consistency.
Q: How often should station IDs be played and why?
Expected Answer: Should know basic FCC requirements for ID frequency and understand the role of IDs in station branding and listener experience.
Experience Level Indicators
Junior (0-2 years)
- Basic audio recording and editing
- Understanding of broadcast schedules
- Knowledge of FCC identification requirements
- Basic production software operation
Mid (2-5 years)
- Advanced audio production techniques
- Station branding knowledge
- Multiple format experience
- Project coordination
Senior (5+ years)
- Strategic brand development
- Team management
- Complex project oversight
- Regulatory compliance expertise
Red Flags to Watch For
- No knowledge of FCC regulations regarding station identification
- Lack of audio production experience
- No familiarity with broadcast scheduling
- Poor understanding of branding principles
- No experience with professional audio equipment
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