Search Relevancy is about making sure customers find exactly what they're looking for when they search on an online marketplace or e-commerce site. It's like being a smart librarian for digital products - when someone types "blue running shoes size 10," the system should show the most appropriate items first. This makes customers happy and helps them buy more, which is why many companies like Amazon, eBay, and Etsy put special focus on improving their search systems. You might also hear it called "search optimization," "relevance engineering," or "search quality."
Improved Search Relevancy metrics by 40%, resulting in 25% increase in customer conversion rates
Led Search Quality optimization projects for marketplace platform with over 1M products
Implemented Search Relevance improvements using machine learning techniques
Managed Search Optimization initiatives across multiple product categories
Typical job title: "Search Relevancy Engineers"
Also try searching for:
Q: How would you improve search results for a marketplace with millions of products?
Expected Answer: A strong answer should discuss analyzing user behavior, implementing personalization, using machine learning for ranking, and measuring improvements through metrics like click-through rates and conversion rates.
Q: How do you handle multilingual search challenges?
Expected Answer: Should explain approaches to dealing with different languages, including translation, language detection, and handling regional variations in product descriptions and search terms.
Q: What metrics would you use to measure search quality?
Expected Answer: Should mention key performance indicators like click-through rate, conversion rate, time-to-purchase, and user satisfaction scores, explaining why each is important.
Q: How would you handle misspellings in search queries?
Expected Answer: Should discuss spell-checking, fuzzy matching, and suggesting alternatives, with focus on maintaining good user experience.
Q: What makes a search result relevant to a user query?
Expected Answer: Should discuss basic concepts like matching keywords, understanding user intent, and considering factors like product popularity and ratings.
Q: How would you test if search improvements actually helped users?
Expected Answer: Should explain basic A/B testing concepts and simple metrics like did users click on results or make purchases.