Counterfeit Detection refers to the methods and systems used to identify fake or unauthorized copies of products on online shopping platforms. This is becoming increasingly important as online marketplaces work to protect buyers and authentic sellers from fraudulent items. It involves using various checking methods, from simple visual inspections to advanced technology tools that can spot fake products. Companies use this to maintain trust in their platforms and comply with laws about selling genuine products.
Implemented Counterfeit Detection systems that reduced fake products by 60% on the marketplace platform
Led team developing Counterfeit Detection and Fraud Prevention tools for luxury goods category
Managed Counterfeit Detection processes and trained content moderation team of 15 people
Typical job title: "Counterfeit Detection Specialists"
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Q: How would you develop a counterfeit detection strategy for a new product category?
Expected Answer: Should discuss creating detailed guidelines, training programs for team members, working with brands for authentic product information, and implementing both manual and automated checking processes.
Q: How do you measure the success of a counterfeit detection program?
Expected Answer: Should mention metrics like reduction in customer complaints, increased seller trust scores, faster detection times, and successful removal rates of fake items.
Q: What are the main challenges in detecting counterfeit products online?
Expected Answer: Should discuss difficulties like high quality fake products, large volume of listings, varying product categories, and the need to balance quick reviews with accuracy.
Q: How do you handle disputes from sellers when their products are flagged as potential counterfeits?
Expected Answer: Should explain the appeal process, documentation requirements, communication with sellers, and how to maintain firm but fair enforcement of policies.
Q: What are the basic signs of counterfeit products in online listings?
Expected Answer: Should mention price discrepancies, poor quality photos, incorrect packaging, missing brand details, and suspicious seller behavior patterns.
Q: How would you verify if a product listing is authentic?
Expected Answer: Should describe checking official product catalogs, comparing with known authentic listings, verifying seller history, and using provided authentication tools.