ROI (Return on Investment) is a way to measure how successful or profitable a business decision has been. It helps managers figure out if the money and resources they put into something were worth it. Think of it like checking if you got good value for your money - if you spend $100 on something that helps you make $300, that's a good ROI. Managers use ROI to make smart decisions about where to spend company resources, whether that's buying new equipment, hiring people, or starting new projects. You might also see it called "return on investment," "investment returns," or "financial returns."
Improved department efficiency resulting in 150% ROI on new software implementation
Led project initiatives delivering 200% ROI through process improvements
Achieved 75% Return on Investment in first year of digital marketing campaign
Generated significant ROI by restructuring supply chain operations
Typical job title: "Business Analysts"
Also try searching for:
Q: Can you describe a time when you had to explain complex ROI calculations to stakeholders who weren't financially savvy?
Expected Answer: Look for answers that show ability to break down complex financial concepts into simple terms, use of visual aids or examples, and success in getting buy-in from non-financial stakeholders.
Q: How do you incorporate non-financial factors into ROI analysis?
Expected Answer: Strong answers should mention considering factors like employee satisfaction, customer loyalty, brand value, and long-term strategic benefits alongside pure financial metrics.
Q: What methods do you use to calculate ROI for different types of projects?
Expected Answer: Should be able to explain basic ROI calculation methods and when to use different approaches for various situations like marketing campaigns, equipment purchases, or hiring decisions.
Q: How do you handle ROI projections when dealing with uncertain variables?
Expected Answer: Should discuss risk assessment, using ranges instead of exact numbers, and building multiple scenarios to account for different possibilities.
Q: What is ROI and why is it important in business decision-making?
Expected Answer: Should be able to explain that ROI shows how much benefit you get compared to costs, and why this helps businesses make better decisions about where to spend money.
Q: What's the basic formula for calculating ROI?
Expected Answer: Should know that ROI is typically calculated as (Gain from Investment - Cost of Investment) / Cost of Investment, usually expressed as a percentage.