A Reserve Price is the minimum amount a seller will accept for an item at auction. Think of it as a safety net that protects sellers from their items selling for less than they're willing to accept. When reviewing resumes in the auction industry, this term shows that a candidate understands one of the most fundamental concepts in auction management. It's similar to a minimum sale price in regular retail, but specific to the auction world. You might also see it referred to as a "minimum bid" or "reserve.""
Managed over 200 auctions with Reserve Price implementation, achieving 95% sell-through rate
Advised clients on optimal Reserve Price strategies for high-value artworks
Developed Reserve policies that increased client satisfaction by 40%
Typical job title: "Auction Specialists"
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Q: How do you determine an appropriate reserve price for high-value items?
Expected Answer: Should discuss market analysis, historical sales data, current market conditions, client consultation, and risk assessment. Should mention balancing client expectations with market reality.
Q: How would you handle a situation where multiple items consistently fail to meet their reserve prices?
Expected Answer: Should explain strategies for reviewing pricing strategy, market analysis, client communication, and potentially adjusting reserves or marketing approaches to improve results.
Q: What factors do you consider when advising clients about reserve prices?
Expected Answer: Should mention item condition, market demand, recent comparable sales, seller expectations, and current market trends.
Q: How do you explain the concept of reserve price to new clients?
Expected Answer: Should demonstrate ability to clearly communicate the purpose and benefits of reserve prices, including protection for sellers and market dynamics.
Q: What is a reserve price and why is it important?
Expected Answer: Should be able to explain that it's the minimum acceptable selling price and its role in protecting sellers' interests.
Q: How does a reserve price differ from an opening bid?
Expected Answer: Should explain that opening bids are where bidding starts, while reserve prices are the minimum acceptable sale price, often kept confidential.