Recruiter's Glossary

Examples: Certificate of Occupancy • IRR • Phase I ESA

Repositioning

Term from Real Estate industry explained for recruiters

Repositioning in real estate means taking an existing property and changing its use, appearance, or target market to increase its value. Think of it like giving a property a complete makeover with a new purpose. For example, turning an old warehouse into modern apartments, or updating an outdated office building into a trendy workspace. This process often involves renovation, rebranding, and sometimes changing how the property is used entirely. It's different from simple renovation because it focuses on completely transforming how people see and use the property.

Examples in Resumes

Successfully led Repositioning project converting outdated mall into mixed-use development

Managed $10M Property Repositioning initiative for downtown office complex

Executed Asset Repositioning strategy resulting in 40% increase in property value

Typical job title: "Real Estate Repositioning Specialists"

Also try searching for:

Real Estate Developer Asset Manager Property Manager Real Estate Investment Manager Development Manager Real Estate Project Manager Value-Add Specialist

Where to Find Real Estate Repositioning Specialists

Professional Organizations

Networking Platforms

Job Resources

Example Interview Questions

Senior Level Questions

Q: Can you describe a challenging repositioning project you've managed and how you overcame obstacles?

Expected Answer: Look for answers that demonstrate experience managing large-scale property transformations, including budget management, contractor coordination, and problem-solving abilities. They should discuss specific challenges and solutions.

Q: How do you evaluate whether a property is a good candidate for repositioning?

Expected Answer: Candidate should mention analyzing market conditions, property location, current vs potential value, renovation costs, and expected return on investment. They should demonstrate understanding of both financial and practical considerations.

Mid Level Questions

Q: What factors do you consider when creating a repositioning strategy?

Expected Answer: Should discuss market analysis, target demographic research, competitive property assessment, budget considerations, and timeline planning. Look for practical experience in strategy development.

Q: How do you maintain tenant satisfaction during a repositioning project?

Expected Answer: Should explain communication strategies, phasing of construction work, maintaining essential services, and managing expectations. Look for experience in balancing renovation needs with tenant operations.

Junior Level Questions

Q: What's the difference between renovation and repositioning?

Expected Answer: Should explain that renovation is just updating a property, while repositioning involves changing its fundamental use or market position to increase value. Look for basic understanding of the concept.

Q: What are some common ways to reposition a property?

Expected Answer: Should mention examples like converting office to residential, updating amenities, rebranding, or changing target market. Look for understanding of basic repositioning strategies.