PPM
PPM (People Meter or Portable People Meter) is a modern way to measure radio listenership. It's like a small electronic device, similar to a pager, that automatically tracks what radio stations people listen to throughout their day. This replaced the old method of paper diaries where people had to write down what they listened to. Radio stations and advertisers use PPM data to understand their audience better and make decisions about programming and ad placement. You might also hear it called "Nielsen PPM" because Nielsen, the ratings company, operates this system.
Examples in Resumes
Achieved 25% audience growth through strategic programming changes based on PPM analytics
Developed on-air content strategy aligned with PPM measurement requirements
Led station compliance with People Meter and PPM guidelines
Trained DJs and hosts on best practices for Portable People Meter performance
Typical job title: "Radio Program Directors"
Also try searching for:
Where to Find Radio Program Directors
Industry Organizations
Professional Networks
Example Interview Questions
Senior Level Questions
Q: How would you develop a programming strategy based on PPM data?
Expected Answer: Should explain how to analyze listener behavior patterns, identify peak listening times, and adjust programming to maintain audience engagement. Should mention understanding quarter-hour maintenance and audience flow.
Q: What strategies have you implemented to improve PPM performance?
Expected Answer: Should discuss practical examples of programming adjustments, such as optimizing commercial breaks, adjusting music rotations, and training on-air talent to be PPM-friendly in their delivery.
Mid Level Questions
Q: How do you interpret basic PPM metrics?
Expected Answer: Should be able to explain common terms like AQH (Average Quarter Hour), cume (total unique listeners), and TSL (Time Spent Listening) in simple terms and how they affect programming decisions.
Q: What are the key differences between diary and PPM measurement?
Expected Answer: Should explain how PPM provides more accurate, real-time data compared to manual diary entries, and how this affects programming strategies.
Junior Level Questions
Q: What is PPM and why is it important in radio?
Expected Answer: Should be able to explain that PPM is an electronic measurement system for radio audiences and why accurate measurement matters for programming and advertising.
Q: What basic programming elements can affect PPM ratings?
Expected Answer: Should understand simple concepts like avoiding dead air, maintaining consistent audio levels, and the importance of clear station identification.
Experience Level Indicators
Junior (0-2 years)
- Basic understanding of PPM metrics
- Knowledge of radio programming fundamentals
- Understanding of audience measurement basics
- Familiarity with Nielsen reports
Mid (2-5 years)
- PPM data analysis and interpretation
- Programming strategy development
- Understanding of audience behavior patterns
- Implementation of PPM-friendly programming
Senior (5+ years)
- Advanced PPM analytics and strategy
- Market trend analysis
- Team training and development
- Long-term ratings growth planning
Red Flags to Watch For
- No knowledge of basic PPM metrics
- Lack of experience with ratings analysis
- Unable to explain programming strategy
- No understanding of audience measurement principles
- Limited knowledge of radio industry trends
Related Terms
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