Imaging
Imaging in radio broadcasting refers to the creation of audio elements that give a radio station its unique sound identity. This includes jingles, station IDs, sound effects, and promotional clips that play between songs or segments. Think of it like a radio station's "brand packaging" - just like how a store has its logo and style, a radio station has its sonic branding. These audio elements help listeners instantly recognize the station and keep the station sounding professional and consistent. Some people also call this "audio production" or "radio production."
Examples in Resumes
Created compelling Imaging packages for top-40 radio format
Produced station Imaging and jingles that increased listener engagement
Developed custom Audio Imaging elements for morning show segments
Led station rebrand through new Radio Imaging design
Typical job title: "Imaging Directors"
Also try searching for:
Where to Find Imaging Directors
Online Communities
Job Boards
Industry Events
Professional Networks
Example Interview Questions
Senior Level Questions
Q: How would you develop an imaging strategy for a station going through a format change?
Expected Answer: Should discuss analyzing target audience, creating a new sonic identity, planning transition timeline, and managing production team while maintaining station sound during the change.
Q: How do you manage multiple imaging projects with competing deadlines?
Expected Answer: Should explain project prioritization, resource management, delegation skills, and how to maintain quality while meeting tight deadlines.
Mid Level Questions
Q: What's your process for creating a new station ID package?
Expected Answer: Should describe gathering station requirements, selecting voice talent, choosing music beds, organizing sound effects, and ensuring consistency with station brand.
Q: How do you keep imaging fresh while maintaining station identity?
Expected Answer: Should discuss balancing creativity with brand consistency, staying current with trends, and techniques for refreshing existing elements.
Junior Level Questions
Q: What basic elements make up a radio station's imaging package?
Expected Answer: Should mention station IDs, jingles, transitions, show intros/outros, and promotional spots.
Q: How do you organize your audio files and projects?
Expected Answer: Should explain basic file management, naming conventions, backup procedures, and project organization methods.
Experience Level Indicators
Junior (0-2 years)
- Basic audio editing and mixing
- Creating simple station IDs
- Managing audio file libraries
- Following station formatting guidelines
Mid (2-5 years)
- Full imaging package creation
- Voice-over direction
- Complex audio production
- Promotional spot creation
Senior (5+ years)
- Station branding strategy
- Team management
- Format change execution
- Multi-station imaging coordination
Red Flags to Watch For
- No knowledge of basic audio production software
- Lack of understanding of radio formats
- Poor attention to detail in audio samples
- No experience with deadlines or time management
- Unable to explain basic radio terminology
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