Package Design
Package Design is the creative process of designing containers, boxes, labels, and wrapping for products that you see in stores. It's like creating the outer shell that protects and sells a product – from cereal boxes to perfume bottles. Designers who do this work focus on making the packaging both practical and eye-catching, helping products stand out on store shelves. They consider things like how the package looks, how easy it is to open and use, and how well it protects what's inside. This field is also sometimes called packaging design, product packaging design, or retail packaging design.
Examples in Resumes
Created award-winning Package Design for local craft brewery products
Developed Package Design and Packaging Design solutions for major cosmetics brand
Led Product Packaging Design projects for national food company product line
Typical job title: "Package Designers"
Also try searching for:
Where to Find Package Designers
Online Communities
Professional Networks
Job Boards
Example Interview Questions
Senior Level Questions
Q: How do you approach a package design project from start to finish?
Expected Answer: A senior designer should explain the full process: client briefing, market research, concept development, creating prototypes, getting feedback, and preparing files for production. They should mention considering practical aspects like manufacturing costs and sustainability.
Q: Tell me about a challenging package design project you managed and how you solved problems that came up.
Expected Answer: Look for answers that show leadership, problem-solving, and understanding of both design and practical production requirements. They should discuss managing timelines, budgets, and team coordination.
Mid Level Questions
Q: What factors do you consider when designing packaging for a new product?
Expected Answer: They should mention target audience, shelf impact, brand consistency, materials, production costs, shipping requirements, and environmental concerns.
Q: How do you ensure your package designs are production-ready?
Expected Answer: Should discuss understanding of print specifications, die-lines, color systems, material choices, and working with printers and manufacturers.
Junior Level Questions
Q: What design software do you use for package design?
Expected Answer: Should be familiar with industry-standard tools like Adobe Illustrator, Photoshop, and possibly 3D visualization software. Should understand basics of preparing files for print.
Q: How do you make sure your package design stands out on a shelf?
Expected Answer: Should discuss basic principles of color, typography, hierarchy, and how these elements attract attention while maintaining brand recognition.
Experience Level Indicators
Junior (0-2 years)
- Basic design software skills
- Understanding of print processes
- Knowledge of typography and color theory
- Simple mockup creation
Mid (2-5 years)
- Advanced technical production knowledge
- Strong portfolio of completed projects
- Understanding of materials and costs
- Client presentation skills
Senior (5+ years)
- Project management expertise
- Team leadership
- Strategic brand thinking
- Deep industry connections
Red Flags to Watch For
- No knowledge of printing processes or production requirements
- Unable to show examples of real-world package designs
- Lack of understanding about retail environment and shelf impact
- No experience with industry-standard design software
- Poor understanding of packaging materials and sustainability
Related Terms
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