Overrun
An overrun refers to extra copies of a magazine or publication that are printed beyond the planned quantity. Publishers often order overruns because buying extra copies during the initial print run is more cost-effective than reprinting later. These extra copies can be used for various purposes like replacing damaged copies, meeting unexpected demand, or providing complementary copies for marketing. In publishing job descriptions, "managing overruns" typically means deciding on appropriate extra quantities and coordinating their distribution.
Examples in Resumes
Managed overrun quantities for quarterly fashion magazines, reducing waste by 15%
Coordinated distribution of overrun copies to new marketing channels
Developed cost-effective overrun strategies for special edition issues
Typical job title: "Print Production Managers"
Also try searching for:
Where to Find Print Production Managers
Professional Associations
Industry Resources
Job Boards
Example Interview Questions
Senior Level Questions
Q: How do you determine the optimal overrun quantity for different types of publications?
Expected Answer: A strong answer should discuss analyzing historical sales data, seasonal trends, special edition performance, and cost considerations to make informed decisions about overrun quantities while minimizing waste.
Q: Describe a situation where you had to manage an unexpected shortage despite having overrun copies.
Expected Answer: Look for answers that demonstrate problem-solving skills, knowledge of distribution networks, and ability to prioritize allocation of limited copies while maintaining key customer relationships.
Mid Level Questions
Q: What factors do you consider when planning overrun storage and distribution?
Expected Answer: Should mention warehouse space costs, shipping logistics, seasonal demands, and maintaining inventory tracking systems.
Q: How do you balance overrun costs against potential lost sales?
Expected Answer: Should discuss basic cost analysis, understanding print pricing tiers, and methods for estimating potential demand.
Junior Level Questions
Q: What is an overrun and why do publishers use them?
Expected Answer: Should be able to explain that overruns are extra copies printed beyond the planned quantity and their basic uses like replacements and promotional copies.
Q: How do you track and report overrun inventory?
Expected Answer: Should demonstrate understanding of basic inventory management, spreadsheet usage, and regular reporting procedures.
Experience Level Indicators
Junior (0-2 years)
- Basic understanding of print processes
- Inventory tracking
- Simple cost calculations
- Basic reporting skills
Mid (2-5 years)
- Overrun quantity planning
- Distribution coordination
- Budget management
- Vendor relationships
Senior (5+ years)
- Strategic overrun planning
- Cost optimization
- Team management
- Process improvement
Red Flags to Watch For
- No understanding of basic printing costs
- Lack of inventory management experience
- Poor mathematical or budgeting skills
- No knowledge of distribution processes
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