Ad Close
Ad Close, also known as advertising close or ad closing date, is the final deadline in magazine publishing when all advertising materials must be submitted for an upcoming issue. It's a critical date in the magazine production timeline that comes before the issue goes to print. This term is important because it represents when all ad-related decisions, materials, and payments need to be finalized. Understanding ad close dates is essential for anyone working in magazine advertising, sales, or production roles.
Examples in Resumes
Managed Ad Close process for monthly fashion magazine with 100+ advertisers
Coordinated with sales team to ensure all materials met Ad Close deadlines
Improved Ad Close workflow resulting in 30% fewer missed deadlines
Typical job title: "Ad Coordinators"
Also try searching for:
Where to Find Ad Coordinators
Professional Organizations
Job Boards
Professional Networks
Example Interview Questions
Senior Level Questions
Q: How would you handle multiple magazines with conflicting ad close dates?
Expected Answer: A senior coordinator should explain their system for managing multiple deadlines, including using scheduling software, maintaining clear communication channels with different teams, and having contingency plans for rushed materials.
Q: How have you improved ad close processes in your previous roles?
Expected Answer: Should discuss implementing new systems, automating parts of the process, creating better tracking methods, and improving communication between sales, production, and creative teams.
Mid Level Questions
Q: What steps do you take to ensure all materials meet ad close deadlines?
Expected Answer: Should describe their follow-up process, how they track submissions, methods for reminding advertisers, and coordination with the sales team.
Q: How do you handle late ad submissions?
Expected Answer: Should explain their escalation process, knowledge of production flexibility, and how they balance customer service with production needs.
Junior Level Questions
Q: What is an ad close date and why is it important?
Expected Answer: Should understand that it's the final deadline for receiving advertising materials and its importance in the magazine production schedule.
Q: What information do you need to collect before ad close?
Expected Answer: Should list basic requirements like ad size, format, advertiser details, payment status, and artwork specifications.
Experience Level Indicators
Junior (0-2 years)
- Basic understanding of magazine production timeline
- Ability to track submission deadlines
- Communication with advertisers
- File organization and basic database management
Mid (2-5 years)
- Managing multiple publication deadlines
- Problem-solving late submissions
- Coordinating with multiple departments
- Understanding digital and print ad requirements
Senior (5+ years)
- Process improvement and optimization
- Team leadership and training
- Crisis management
- Strategic planning for multiple publications
Red Flags to Watch For
- No experience with deadline-driven environments
- Poor attention to detail
- Lack of understanding of magazine production process
- Weak communication skills
- No experience with advertising or publishing workflow
Related Terms
Need more hiring wisdom? Check these out...
From Farewells to Future Allies: Transforming Exit Interviews into Lifelong Connections
Recruitment in the Fast Lane: How to Adapt Hiring Practices in the Blink of an Eye
Refining Job Descriptions to Expand Applicant Pools: Casting a Wider Talent Net
