Recruiter's Glossary

Examples: Due Diligence • Joint Venture • Quarterly Earnings

Mission Statement

Term from Corporate Leadership industry explained for recruiters

A Mission Statement is a short, clear description of an organization's main purpose and goals. It explains why a company exists and what it aims to achieve. Think of it as a company's North Star that guides decision-making and helps employees understand their shared purpose. Many job seekers mention experience with creating, updating, or implementing mission statements, especially in leadership roles. It's different from a vision statement (which describes where a company wants to go in the future) or values statement (which outlines company principles and beliefs).

Examples in Resumes

Led team workshops to develop new Mission Statement aligned with company growth objectives

Collaborated with executive team to revise Mission Statement during corporate rebranding

Successfully communicated Mission Statement initiatives across 5 regional offices

Typical job title: "Corporate Strategy Leaders"

Also try searching for:

Strategic Planning Manager Corporate Communications Director Change Management Leader Business Development Executive Organizational Development Manager Chief Strategy Officer Brand Strategy Director

Where to Find Corporate Strategy Leaders

Professional Associations

Online Resources

Learning Platforms

Example Interview Questions

Senior Level Questions

Q: How do you ensure a mission statement drives actual business results?

Expected Answer: Look for answers that discuss measuring mission alignment through KPIs, employee engagement surveys, and customer feedback. Should mention examples of turning mission principles into actionable strategies.

Q: How would you lead a mission statement revision process?

Expected Answer: Should discuss stakeholder engagement, gathering input from different levels of the organization, facilitating workshops, and implementation planning including communication strategy.

Mid Level Questions

Q: How do you communicate a mission statement effectively to different audiences?

Expected Answer: Should explain methods for adapting communication style for different groups (executives, employees, customers), using various channels, and measuring understanding.

Q: What's the difference between mission, vision, and values statements?

Expected Answer: Should clearly explain that mission is current purpose, vision is future aspirations, and values are guiding principles, with examples of each.

Junior Level Questions

Q: What makes a good mission statement?

Expected Answer: Should mention clarity, brevity, inspiration, and relevance to all stakeholders. Should be able to give examples of well-known mission statements.

Q: How would you explain your company's mission statement to a new employee?

Expected Answer: Should demonstrate ability to break down mission statement into simple, relatable terms and connect it to daily work activities.