Recruiter's Glossary

Examples: Contract Negotiation • Artistic Planning • Season Programming

Marketing Strategy

Term from Orchestra Management industry explained for recruiters

Marketing Strategy in orchestra management refers to the overall plan for attracting and retaining audience members and donors. It's like a roadmap that guides how an orchestra promotes its concerts, engages with the community, and builds sustainable support. This includes deciding which concerts to promote to different audience segments, how to price tickets, which communication channels to use, and how to build relationships with supporters. Similar terms you might see include "audience development plan" or "patron engagement strategy."

Examples in Resumes

Developed and implemented Marketing Strategy that increased season ticket sales by 25%

Created comprehensive Marketing Strategy and Audience Development Plan for youth concert series

Led team in designing Marketing Strategy that resulted in $500,000 increase in annual donations

Typical job title: "Marketing Directors"

Also try searching for:

Marketing Manager Marketing and Communications Director Audience Development Manager Marketing and Development Director Community Engagement Manager Patron Services Director Marketing Coordinator

Where to Find Marketing Directors

Professional Organizations

Job Boards

• Musical America Careers
• Arts Management Jobs
• League of American Orchestras Career Center

Professional Networks

Example Interview Questions

Senior Level Questions

Q: How would you approach developing a marketing strategy for a new concert series?

Expected Answer: Should discuss audience research, competitive analysis, pricing strategies, promotion channels, budget considerations, and measuring success. Should emphasize understanding both artistic goals and business objectives.

Q: How do you balance artistic integrity with commercial success in marketing classical music?

Expected Answer: Should demonstrate understanding of maintaining artistic values while making classical music accessible to new audiences, including examples of successful campaigns that achieved both goals.

Mid Level Questions

Q: What metrics would you use to measure the success of a marketing campaign?

Expected Answer: Should mention ticket sales, attendance rates, subscriber retention, donor acquisition, social media engagement, and audience feedback, with understanding of how these connect to organizational goals.

Q: How would you segment an orchestra's audience for targeted marketing?

Expected Answer: Should discuss different audience types (subscribers, single-ticket buyers, donors, students), their characteristics, and how to tailor marketing approaches for each group.

Junior Level Questions

Q: What social media platforms would you use to promote orchestra events?

Expected Answer: Should understand basic social media marketing principles and which platforms work best for different audience demographics and content types.

Q: How would you promote a family concert series?

Expected Answer: Should demonstrate understanding of family-friendly messaging, appropriate marketing channels for reaching parents, and basic promotional tactics.